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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement.

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. The social media landscape is changing quickly. The 2024 M+R Benchmarks Study is here!

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Come and get it! The 2023 M+R Benchmarks Study is served!

M+R

The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! Email generated 14% of all online revenue. The 2023 M+R Benchmarks Study is served!

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12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology

Nonprofit Tech for Good

First, online fundraising revenue is growing worldwide and it will continue to increase for years to come. That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology. Online donations accounted for 7.2% Source: 2016 Luminate Online Benchmark Report.

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Benchmarks UK is here!

M+R

The first-ever Benchmarks UK supplement has hit international newsstands! Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience. Related Links: 2021 Benchmarks UK FAQ.

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Free Webinar on February 7! How NGOs Worldwide Use Online Technology and Social Media

Nonprofit Tech for Good

Over the last two decades the global NGO sector has embraced online technology, but economic and political factors and the quality of Internet infrastructure regionally often affects how well NGOs worldwide can use new technology. Attendees will gain insight by learning benchmarks for success based on NGOs active online across six continents.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

The average online gift in 2018 was $96.40 USD ( Blackbaud Luminate Online Report ). of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). per month – or $425 a year ( Blackbaud Luminate Online Report ).

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