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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. About half of M+R Benchmarks participants reported working with social media influencers in 2023.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. View more presentations from Amy Sample Ward. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. Highlights.

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The Nonprofit Fundraising Strategic Plan Guide

Everyaction

For example, many consultants include fundraising appeals in emails to their mailing lists in support of their nonprofit clients. Most nonprofits take advantage of basic fundraising avenues like events, direct mail, corporate philanthropic giving, and grants. This is definitely an “ask” worth making! Sizing up your assets.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Helps data integrity (verify mailing address; find out interests). #3 I’m then more likely to read your next email.

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It's Already September? (Or: Two Thirds of a Year's Worth of Fundraising Resources)

NTEN

If you haven't yet downloaded the free eNonprofit Benchmarks Study , released in April in partnership with M+R Strategic Services , you should definitely do that now. Amy Sample-Ward was kind enough to break it down for us back in February. If you're not quite that much of an overachiever, you can still access the recording here.

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The State of Online Fundraising

NTEN

Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail. Start by checking a sample of your own data.

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