2015 Content Marketing Report Benchmarks

TechImpact

Nonprofit marketers who have a documented content marketing strategy allocate more of their marketing budget to content marketing (33% on average) when compared with the total sample (23% on average). The post 2015 Content Marketing Report Benchmarks appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The world is rife with marketing trends, techniques, and jargon.

More Nonprofit Benchmarks

Forum One

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Which such a small sample, it's not clear that the findings are generalizable to other organizations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Nonprofit Social Media Benchmarks Study

Care2

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more. The overall fan churn rate is 24% per year, which is higher than the eNonprofit Benchmarks Study email churn rate of 19% per year.

[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! A Few Sample Content Marketing Research Questions. Content marketing isn’t a widely used term in the not for profit world. On the other hand, nonprofits produce and use content all the time in order to connect with their supporters! What gives? We’re not sure, but we want to find out! And we need your help to make that happen.

[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! A Few Sample Content Marketing Research Questions. Content marketing isn’t a widely used term in the not for profit world. On the other hand, nonprofits produce and use content all the time in order to connect with their supporters! What gives? We’re not sure, but we want to find out! And we need your help to make that happen.

Pinterest Nonprofit Benchmarking with Pinerly

Beth Kanter

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. The board topics with the most followers from this sample of seven early adopters include: Photography. This summary did take some time to generate the data , and to analyze — so wanted to limit the sample. Have you benchmarked this data against other similar types of nonprofits?

How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. Sysomos did a benchmarking study of all Fan Pages on Facebook that looked Fan Page "popularity" (number of fans) against content posting frequency. I'd love to see a drill down of the M&R Benchmarks and Sysomos metrics for just the nonprofit Fan Pages (vetted to ensure they are nonprofits). Click to see larger image.

Do You Know Your Nonprofit's Facebook Page Churn Rate?

NTEN

The average churn rate in 2010 for nonprofits in our research sample was 14%. To whet your appetite for the full report, here's a great peek at the charts regarding Facebook page churn: benchmarks churn rate Data eBenchmarks facebook M R Strategic Services measurement Metrics nptech Planning Social Media CommunicationsMaybe the first question here should be: do you know what list "churn" is?

Rate 75

The Nonprofit Fundraising Strategic Plan Guide

EveryAction

This is great news for nonprofits, especially since monthly giving attributed for an extraordinary 32% growth in revenue, according to this year’s Benchmarks report from M+R. Without measurable outcomes, you can't have a clear understanding about what worked, which risks paid off, whether an idea is worth scaling, and where your benchmark for success falls for future campaigns. Included: sample fundraising goals, funding source matrix template, and asset inventory template.

Guide 213

26 Fundraising & Digital Marketing Research Reports for Nonprofits

Nonprofit Tech for Good

The research reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. Benchmarks Study 2020 :: Download. 2019 Email Deliverability Benchmarks Study :: Download.

It's Already September? (Or: Two Thirds of a Year's Worth of Fundraising Resources)

NTEN

If you haven't yet downloaded the free eNonprofit Benchmarks Study , released in April in partnership with M+R Strategic Services , you should definitely do that now. Amy Sample-Ward was kind enough to break it down for us back in February.

Haiti 41

Tidbits

Zen and the Art of Nonprofit Technology

Here are a few: The blog at the Nonprofit Times, called “Don’t Tell the Donor&# has a very interesting entry on the flurry of benchmarking studies that came out recently. It’s titled “ Benchmarking With a Warped Stick.&# It takes aim at Convio’s recent benchmarking study.

API 100

Peer to Peer Fundraising: How Do You Measure Up?

Connection Cafe

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. Here is a sample of what we will be discussing: 5 Key Trends to Explore for Your 2013 Campaign Strategies: Emails Sent : Emails being sent decreased in every event type, as much as 16%.

22 Must-Read Research Reports for the Nonprofit Sector

Nonprofit Tech for Good

The reports listed below are a small sampling of some of the research available to nonprofits, NGOs, and charities worldwide. 2017 Benchmarks Study :: Download. 2017 Luminate Online Benchmark Report :: Download. The data can be used to help your nonprofit craft your next online communication and fundraising plan. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Most of the reports listed are based on U.S.

11 Outstanding Nonprofit Reports You Should Read

Care2

This great workbook from Idealware and Darim Online provides insightful questions, exercises, and a sample policy template that community managers can use as a starting point in creating an organization’s official social media policy. Marketing Research Nonprofit Benchmark Studies Web 2.0There are a ton of smart people writing about nonprofit technology and communications to help nonprofit communicators keep up on the latest online trends and developments.

Must-Read Reports for Nonprofits

Nonprofit Tech for Good

The eight reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. 1) 2012 Nonprofit Social Networking Benchmark Report :: Download. 2) 2012 Online Marketing Nonprofit Benchmark™ Study :: Download. 5) 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report :: Download.

Report 164

How Your Nonprofit Can Effectively Fundraise Using RoundUp App

Nonprofit Tech for Good

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Access to an entire library of marketing templates, sample fundraising campaigns, and industry best practices.

Must-Read Online Fundraising, Social Media and Mobile Communications Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. For Nonprofits in the United States: 1) 2013 eNonprofit Benchmarks Study :: Download. 4) 2013 Online Marketing Nonprofit Benchmark™ Study :: Download. 5) 2013 Benchmarks for Nonprofit Video :: Download.

Must-Read Online Fundraising, Social Media and Mobile Communications Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. For Nonprofits in the United States: 1) 2013 eNonprofit Benchmarks Study :: Download. 4) 2012 Nonprofit Social Network Benchmark Report :: Download. 5) 2012 Online Marketing Nonprofit Benchmark™ Study :: Download.

Must-Read Fundraising and Social Media Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. 2014 Nonprofit Benchmarks Study :: Download. 2014 Online Benchmark Report :: Download. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest a report be added to the list, please post the name and a link to the report in a comment below.

Must-Read Fundraising, Social Media, and Mobile Technology Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. 2014 Nonprofit Benchmarks Study :: Download. 2013 Online Marketing Nonprofit Benchmark™ Study :: Download. If you would like to suggest a report be added to the list, please post the name and a link to the report in a comment below. Most of the reports listed are based on U.S.

23 Fundraising & Marketing Reports for Nonprofit Professionals Worldwide

Nonprofit Tech for Good

The reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. 2018 Benchmarks Study :: Download. The data can be used to help your organization craft your next online fundraising and marketing plan. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Most of the reports listed are based on U.S. nonprofit research.

How to Make Your Nonprofit Recession-Proof: Perfect Your Operating Reserves Policy

Blue Fox

I think my operations coordinator found a sample on some website. Look, it’s helpful that your nonprofit found a sample policy on the interwebs for free. But that’s all it is – a sample. If you have a sample, great. Why You Need It. How to Start It.

Must-Read Online Fundraising, Social Media and Mobile Technology Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. 2) 2012 eNonprofit Benchmarks Study :: Download. 4) 2012 Nonprofit Social Network Benchmark Report :: Download. 5) 2012 Online Marketing Nonprofit Benchmark™ Study :: Download. 9) 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report :: Download.

Must-Read Reports for Nonprofits

Nonprofit Tech for Good

The nine reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. For Nonprofits in the United States: 1) 2012 eNonprofit Benchmarks Study :: Download. 3) 2012 Nonprofit Social Networking Benchmark Report :: Download. 4) 2012 Online Marketing Nonprofit Benchmark™ Study :: Download.

Report 162

Must-Read Reports for Nonprofits

Nonprofit Tech for Good

The eight reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. 1) 2012 Nonprofit Social Networking Benchmark Report :: Download. 2) 2012 Online Marketing Nonprofit Benchmark™ Study :: Download. 5) 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report :: Download.

Report 100

Must-Read Online Fundraising, Social Media and Mobile Communications Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. For Nonprofits in the United States: 1) 2013 eNonprofit Benchmarks Study :: Download. 4) 2013 Online Marketing Nonprofit Benchmark™ Study :: Download. 6) 2013 Benchmarks for Nonprofit Video :: Download.

24 Must-Read Fundraising and Social Media Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. 2016 Nonprofit Benchmarks Study :: Download. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest a report be added to the list, please leave a comment below. Most of the reports listed are based on U.S.

Charitable Giving in Higher Education: A Conversation with CASE’s Sue Cunningham

sgEngage

CASE has contributed to the dialog through a number of resources available to our members from our recent Currents cover story, “ Reckoning with the Past ,” to our extensive library collections of subject guides and samples related to renaming, how to talk about race, and other critical topics.

Insights from the 2020 Blackbaud Peer-to-Peer Fundraising Study

sgEngage

A Sampling of the Data from the Blackbaud Peer-to-Peer Fundraising Study. In-depth fundraising metrics to benchmark your participants against.

What 2020 year-end fundraising can tell us about 2021 

M+R

One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails. Read time: 5 minutes.

Gift 63

24 Must-Read Fundraising and Social Media Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. 2015 Nonprofit Benchmarks Study :: Download. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest a report be added to the list, please post the name and a link to the report in a comment below. Most of the reports listed are based on U.S.

Must-Read Fundraising and Social Media Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. 2015 Nonprofit Benchmarks Study :: Download. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest a report be added to the list, please post the name and a link to the report in a comment below. Most of the reports listed are based on U.S.

PRSA Nebraska: Email Marketing

Amy Sample Ward

Join us at PRSA’s May luncheon on May 10 at Anthony’s Steakhouse where Amy Sample Ward, membership director for the Nonoprofit Technology Network, will provide information on how to be a good inbox guest and get results from email campaigns. eNonprofits Benchmarks Study. Date : May 10, 2011. Location : Nebraska. Topic : Email Campaigns: Know Your Audience and Get Results. Description : Pressing “send” on an email campaign isn’t as easy as it used to be.

Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Such resources should include sample solicitation letters for mail and email, quick stats and impact statements for social media, sample scripts for phone calls, and thank you letters for follow-up communications. Below are a few suggestions for ways to recognize constituent’s efforts: Create recognition opportunities for reaching key benchmarks, such as size of team, number of event recruits, and amount of money raised.

Using Data Effectively in Your Grants Strategy Development

Tech Soup Blog

If you aren't using real-world benchmarks in your grant applications, your organization will have a more difficult time positioning itself among other similar organizations. Also, look to the NTEN Benchmarks X Study and, of course, GrantStation's free State of Grantseeking™ Reports. Our most recent (March 2016) survey sample size — over 3,300 respondents — is large enough for confidence in the data.

Grant 60

28 Must-Read Fundraising and Social Media Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. 2016 Nonprofit Benchmarks Study :: Download. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest a report be added to the list, please send a link to the report to Nonprofit Tech for Good. Most of the reports listed are based on U.S.

Your Social Media Is For More Than Marketing

TechImpact

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. Here are a few sample question you can start asking today. In past blogs we’ve talked seemingly ad nausea about how technology, donation forms, and social media can support a nonprofit’s fundraising efforts.

Win A Free Ticket To WomenWhoTech Annual Telesummit on 9/15

Beth's Blog: How Nonprofits Can Use Social Media

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. While some may think there are not a lot of high quality women who can speak on technology issues or are starting tech companies, it simply isn’t true.

Insights from the 2020 Blackbaud Peer-to-Peer Fundraising Study

Connection Cafe

A Sampling of the Data from the Blackbaud Peer-to-Peer Fundraising Study. In-depth fundraising metrics to benchmark your participants against.

Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. View more presentations from Amy Sample Ward. Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. Highlights.

email 146

NTEN Member Buzz Round-Up: October 23rd

NTEN

Earlier this month, Advocacy Online released an eCampaign Benchmarks study looking at the online campaign practices of international organizations. Amy Sample Ward is going to give you a book about social technologies and social change -- at least, she'd like to give you a book, but you have to participate in her book give away on her blog ! (Note: This is a weekly round-up of NTEN members doing and sharing their nptech awesome. Members are in bold.

Will Nonprofits Raise Money on Social Media in 2013?

Care2

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth.

Money 61