Benchmark Mail Raise Studies 
Nonprofit Tech for Good
MARCH 20, 2024
Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ Classy ] GivingTuesday 2023 raised $3.1 increase in revenue.
Care2
MAY 24, 2013
Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “This is present in direct mail, telemarketing, and face-to-face solicitation.” “This is present in direct mail, telemarketing, and face-to-face solicitation.”
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EveryAction
OCTOBER 26, 2022
A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages. Two weeks later, you get their end-of-year appeal in the mail. In another study done with 50,000 donors at Food for the Poor , half received an extra thank-you at the beginning of the year.
NetWits
MAY 31, 2011
The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. This is a recurring theme from previous studies. And I don’t mean just doing email or direct mail together.
NTEN
APRIL 29, 2010
The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers. >
Nonprofit Tech for Good
JUNE 23, 2020
The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices.
Care2
SEPTEMBER 30, 2014
The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. One tactic that has been successful for the nonprofit CARE is to provide their donors with two simple pie charts that illustrate how funds raised are allocated below the credit card donation form.
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