Award Mail Newsletter Organization 
The Fundraising Authority
DECEMBER 24, 2020
An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Yet when I was writing that article, it was an afterthought, just like it is for far too many charitable organizations, though it shouldn’t be.
Bloomerang
JUNE 8, 2021
Direct mail or newsletter. Having a website legitimizes your organization. While events require a lot of effort and planning, they’re a great place to share your nonprofit message and even turn a profit for your organization! Direct mail and newsletters. Events (in-person, virtual, hybrid events ).
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Bloomerang
MAY 3, 2021
Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Enclose tribute giving envelopes in mailed newsletters and/or annual reports.
Bloomerang
AUGUST 2, 2021
Internalizing and externalizing an organization-wide culture of philanthropy. For example, I’m on the board of a local theater group, and the executive director’s most recent emailed newsletter was titled “ Theater Nurtures Democracy.” This year, commit to customizing and offering options (email, direct mail, text, etc.).
Bloomerang
JULY 26, 2021
Internalizing and externalizing an organization-wide culture of philanthropy. Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. If so, how?
Bloomerang
APRIL 27, 2021
Newsletter. Consider which stories you have within your organization that are powerful stories of struggle and overcoming. Consider which groups may connect well to the mission of your organization. Does your audience respond well to direct mail? Social Media. Press Releases . Live Events. How is your email open rate?
Whole Whale
SEPTEMBER 8, 2023
While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Focus on selling – Judge ads by sales results, not awards.
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