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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters. Focus on optimizing donation channels for mobile.

Lesson 59
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Super Useful Nonprofit Fiscal Year-End Action Strategies

Bloomerang

They can’t be expected to keep track of their giving status–especially if you’re on a fiscal year and they think in calendar years. . An exclusively online campaign can be executed much faster than a traditional direct mail campaign. You can archive them for historical purposes if you wish, but stop paying to mail to these folks.

Action 138
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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

Employees in our stores, in our mail rooms, and in finance — they should all be able to see how their work is helping people on their path to better health.”. Designed through 18 months of child-centered research with partner Sproutel, My Special Aflac Duck is the recipient of more than 20 awards. awareness of My Special Aflac Duck.

Companies 106
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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tracking Earned Media Monitoring earned media has become a lot easier and faster.

Track 41
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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead?

Mail 34
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Convio Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" CI’s innovative approach included tracking the movement of actual sea turtles.

Convio 28
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Nonprofit Technology News for May 2013: Free WiFi in Forbes Magazine and Braille Phones

Tech Soup

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. Strange News. Yes that's right. Accessibility.

Phone 48