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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Put a human face on the cause through case studies, testimonials, and videos. Apply those lessons to general advertising. Apply those lessons.

Lesson 59
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Join Me at SXSW, 14NTC, and Other March Conferences

Beth's Blog: How Nonprofits Can Use Social Media

” I’ll be going to the S XSW Nonprofit and Social Good Meet Up and the Digital DoGooders Award where my colleague, Mark Horvath , will be honored. Colleague Michael Hoffman will also be doing a workshop on video and will be hanging out at the Beaconfire Lounge. NTEN: Nonprofit Technology Conference: March 12-15th.

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How We Learn – Capitalize On Knowing

Gyrus

Before I start, it is best to issue a few disclaimers: I am not a neuroscientist; this blog post is not written with appropriate scientific method. To begin we should evaluate what a younger version of myself experienced in the learning process. As a child, picking up certain ideas and applying them just sort of came naturally to me.

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2012's Required Reading For School Leaders: Leverage Leadership

Eric Jacobsen Blog

Leverage Leadership provides a step-by-step method for creating exceptional schools by highlighting the seven levers that drive student achievement : from observation and feedback to a strong student culture to a well-managed leadership team,” adds Bambrick-Santoyo.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

Effective Knowledge Transfer and Exchange for Nonprofit Organizations: A Framework, from Imagine Canada (formerly the Canadian Centre for Philanthropy), provides a framework to help nonprofits plan, conduct, and evaluate their efforts at knowledge transfer and exchange. Evaluation. logs and evaluation forms â??

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See What’s Out There » Blog Archive » Making Your Media Matter

See3

This is the place to go if you are interested in the intersection of film, video, documentary, web video and social change. And you should be interested — this is the most important communications method available to nonprofit organizations. Case Soup: Nonprofit Video Secrets Revealed!

Media 40
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Measuring Your Crowdsourcing Efforts by Aliza Sherman

Beth's Blog: How Nonprofits Can Use Social Media

Each type dictates a different process and therefore requires different measurement and analysis methods. Other work might be creative such as coming up with a name for a new product or company or designing a logo, website or brochure or producing a 30-second video spot. Recording results and analyzing outcomes.

Measure 104