Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Focus on selling – Judge ads by sales results, not awards. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Put a human face on the cause through case studies, testimonials, and videos. Apply those lessons to general advertising. Apply those lessons.
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