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3 Data-Driven Marketing Strategies to Maximize Major Gifts

Get Fully Funded

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Let’s get started!

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4 Ways to Cultivate Relationships with Recurring Donors 

Qgiv

Cultivating relationships with recurring donors is essential for nonprofits, especially in light of recent declines in individual giving. Building strong relationships with existing donors helps your nonprofit access reliable funding to support your programs and projects through any dips in overall giving.

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Donor Database Management: A Quick Guide to Prospect Setup and Tracking

Qgiv

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Proper documentation and tracking of moves management can impact your fundraising in many ways. Getting Started.

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10 Types of Planned Gifts Your Team Should Understand

Achieve

The high ROI of planned gifts and their accessibility to wider groups of donors has always made them a smart investment of your time and development resources. You should instead focus on explaining the different types of gifts that your nonprofit can accept and what their positive impacts would be on your mission.

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How Nonprofits Can Grow Impact, Scale, and Relationships

Saleforce Nonprofit

Maintaining excellent relationships is mission-critical for nonprofits. What they discovered is that nonprofits can nourish all of those relationships with technology and data. . Personalized Outreach Builds Strong Donor Relationships. Strong donor relationships are the fuel that drive impact. About the Author.

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Why you’re a relationship-builder first and a volunteer manager second

Twenty Hats

They are collaborators and relationship-builders , each with a specialization that is needed to fully leverage community involvement. They build relationships with staff and (oftentimes) clients. Last year I blogged about Donna Finney , who was tracking the reach of her volunteers on social media. That is not how I see it.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

While paid ads and steeply-priced lead lists may deliver short-term results, long-term donor relationships are built on trust and community. Social platforms are all about relationships first. Position your nonprofit as a trusted resource on social issues to establish authority. Followers will tune out repetitive asks for money.