Nonprofit Tech for Good
JANUARY 29, 2024
Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Social platforms are all about relationships first.
sgEngage
JULY 6, 2022
Social media is no longer a novel concept, so you’ve probably seen firsthand the impact influencers can have. Experts and popular advocates will support the organizations they care about on social media and market that organization to their thousands — or in some cases, millions — of followers. Industry experts.
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TechImpact
AUGUST 26, 2014
We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. But what social platform are they on the most? 38% of Internet users access social media through mobile.
.orgSource
AUGUST 28, 2023
This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 9, 2014
The methodology and report provide some great insights about how to think about social media behaviors of our audience. The research revealed that social media users fall into three broad types: Lurkers post on social networks once a week or less. This is another example of “ Dark Social Media.”
M+R
JULY 6, 2023
Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Here’s what we like about Threads: Easy, captive audience. If you have an Instagram presence, you can quickly build your Threads audience based on your IG following. Threads has a built-in audience and simple integration with Instagram.
Nonprofit Tech for Good
JULY 1, 2020
By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. Supporters can set up a campaign on the nonprofit’s website and share the campaign with their social network on social media.
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