Audience Headline Test Trend 
Nonprofit Tech for Good
JANUARY 19, 2024
While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. From an article on 2024’s SEO trends by Rosey Bowring: “Angie Nikoleychuk, Content Marketing Manager at Search Engine Journal says that we can partially blame AI for the sudden surge of low-effort and low-value content online.
Care2
JANUARY 27, 2014
Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. But is this a signal that people are growing weary of the “and you won’t believe what happened next” headlines? What about Facebook?
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Candid
MAY 10, 2023
To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. This is where a communications campaign can come in handy.
The Modern Nonprofit
DECEMBER 4, 2023
Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Nonprofits must stay ahead of the curve, recognizing the trends and preparing for the shifts in donor behavior and expectations.
Media Cause
AUGUST 17, 2023
A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives.
Whole Whale
SEPTEMBER 8, 2023
This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Lean into what works.
M+R
JUNE 22, 2021
This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . July 14, 11:30–12:30pm ET: “Newest Trends in Digital Ads” at the Bridge Conference.
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