Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. 5) Accessibility Accessibility must always be considered in fundraising.

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Practice Fundraising Guide Channel 239

Achieve

JUNE 17, 2024

For example, a younger audience may prefer to be contacted via text message. To get started, try answering the following questions: Who is my audience? Identify which audience(s) you plan to reach with each fundraising ask to design your messaging. Focus on strategies you’ve used with the specific audience you’re targeting.

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Donation Fundraising Tips Channel 52

Bloomerang

JUNE 1, 2022

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. Year-end giving statistics roundup.

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Qgiv

APRIL 15, 2024

One way your donors can help you extend your impact is through legacy giving. Legacy giving is a committed donation a donor plans to leave to a nonprofit organization as part of their estate after they’ve passed away. The benefits of legacy giving For nonprofits There are quite a few benefits for nonprofits receiving legacy gifts.

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Qgiv

JANUARY 3, 2024

Text-to-give is a text fundraising method, similar to text-to-donate, that allows your supporters to donate to your organization using their cell phones via text messaging. Text-to-give allows your donors to give through their phone bill, while text-to-donate takes your donors to a mobile donation form to complete their transactions.

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sgEngage

MARCH 22, 2022

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Segment your audience . One of the best methods to increase your donor retention is to leverage your overall communication strategies. Personalize all appeals .

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sgEngage

NOVEMBER 3, 2021

Corporate giving opportunities like matching gift programs, volunteer grants, and fundraising event matches allow nonprofits, donors, and corporations to build and grow mutually beneficial partnerships. By now, you likely understand the advantages of corporate giving to the businesses partaking?—increased Let’s dive in.

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Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Professor Robert Cialdini notes that “Pre-suasion is a method of priming an audience to receive your message more openly.” Where do you begin?

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Free Fundraising Mail Nonprofit 88

Qgiv

SEPTEMBER 1, 2021

Giving Tuesday is almost upon us! how are you getting the word out about your Giving Tuesday campaign? Instead, try using multi-channel marketing to earn more Giving Tuesday donations. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. It also helps to give them a similar look.

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Channel Marketing Donation Giving 52

Whole Whale

AUGUST 25, 2021

Despite uncertainty in 2020 due to the pandemic, giving went up last year. In fact, giving predictions continue to follow an increasing trend across the next five years. When the pandemic took hold in March, it took giving with it. Total US Giving : Total: $379.89 Foundation giving was $58.46 Mail stats.

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Get Fully Funded

MAY 13, 2022

In particular, online giving is on the rise, with fundraising statistics showing that between 54% to 55% of Millienial, Gen X, and Baby Boomer donors prefer to give online. This is especially important for smaller nonprofits like your own, which need to work harder to make a greater impression on donors and inspire them to give.

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Allegiance Group

JUNE 13, 2024

These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns. Deep understanding of your audience. Take the time to research your audience before launching your campaigns. Why does your nonprofit need a marketing plan?

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Marketing Analysis Nonprofit Audience 52

Bloomerang

AUGUST 23, 2023

Bloomerang’s online giving platform is equipped with modern fundraising tools like branded donation pages, crowdfunding forms, and text-to-donate capabilities. Donors won’t just give to a peer-to-peer campaign—they’ll be more likely to continue donating over the long term. Donors give to the campaign pages. Let’s get started!

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Platform Giving Fundraising Software 81

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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Guide Donor Fundraising Social Media 52

Greater Giving

DECEMBER 15, 2022

First, let’s go over the basics of the main methods your organization can use as a part of your marketing plan. Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! In fact, consumers are likely to spend 25% more when you use direct mail and email together.

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Digital Marketing Donor Channel 75

Bloomerang

FEBRUARY 28, 2023

When you can build relationships with families, friends, and donors, you can strengthen your nonprofit’s community and foster more legacy giving in the future. To begin the tribute-giving process, the family of the deceased may reach out to your nonprofit to let you know that you will be receiving gifts in honor of their loved one.

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Donation Management Tips Gift 109

sgEngage

OCTOBER 17, 2023

A remarkable 30% of annual giving occurs in the last three months of the year and 12% of giving occurring in the last three days! Further, with 64% of total giving coming from individual donors in 2022, ensuring you have a well thought out strategy to attract these dollars is critical. Deadlines are amazing at inspiring action.

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Greater Giving

SEPTEMBER 19, 2023

One tried-and-true method that has stood the test of time is the brick fundraiser. In this article, we’ll explore the ins and outs of brick fundraisers and how to make them a successful venture with the help of Greater Giving. Direct Mail: Traditional methods like direct mail still hold value.

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Causes Build Fundraising Social Media 52

Achieve

JULY 26, 2021

Who is my audience? audience you are planning to reach. Look back to the fundraising strategies that you’ve used in the past, specifically those that you’ve used with the audience that you’re targeting, and see which approaches worked. Social media: Don’t forget about this effective outreach method! Identifying which.

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Donation Fundraising Tips Channel 85

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Since you won’t be able to retarget anyone using Apple Mail with this method, you’ll have to come up with a new plan.

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Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

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Nonprofits Source

JUNE 29, 2023

Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. Understand Your Audience Before you begin sending marketing materials, it’s helpful to define your audience as your donor engagement strategies will vary depending on your audience.

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Marketing Tips Channel Audience 52

Get Fully Funded

JANUARY 18, 2023

Virtual fundraising tools have been incredibly valuable during the pandemic, allowing traditionally face-to-face fundraising methods to be moved online. In fact, online giving rose by over 20% amidst the pandemic. For your next fundraiser, provide donors the option to give in person or online depending on what’s easiest for them.

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Lesson Learning Tips Fundraising 98

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

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Marketing Guide Nonprofit Channel 52

Bloomerang

APRIL 27, 2021

Your Who : Your Audience. Chances are good your audience members are not hanging out on all of your available platforms, so it is likely you will be reaching fresh eyes each time. Which brings us to the next factor, the audience. Understanding Your Audience. Who is already giving to you and why? .

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Communication Storytelling Indianapolis Nonprofit 129

ASU Lodestar Center

APRIL 15, 2020

The digital age represents an opportunity for nonprofits to increase giving. Social media and online giving both increased six percent between 2010 and 2018. On the other hand, direct mail decreased by 26 percent. Programs such as Constant Contact and Mail Chimp have built in coding to do this.

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Qgiv

MAY 31, 2023

Social media is a very effective method to connect with current and potential donors. As each social media channel is unique, your audience will be different too. Your audience on Facebook isn’t the same as your audience on LinkedIn, which will probably be different from followers on TikTok. Give specific replies.

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Achieve

JANUARY 6, 2021

People give to help a person, not a crowd. . This includes reviewing various methods that will be used to seek support, the timing and intended outcomes of each solicitation approach. . You have “donors” – not “email donors,” “direct mail donors” or “online donors.”. Plan stories across all channels based on your audience.

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Neon CRM

JUNE 8, 2023

Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. What Not to Do Growing your nonprofit email list is an important step toward increasing support for your cause, but some growth methods come with negative consequences.

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NonProfit Hub

NOVEMBER 16, 2018

Rejoice, fundraisers—after months of hearing “I only give toward the end of the calendar year,” donors are finally in the spirit of giving. Before you embark on your year-end giving voyage, be sure you have a game plan. This often-overlooked fundraising method has proven to be very effective. Be the (wo)man with the plan.

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Guide Giving Calendar Social Media 51

Qgiv

JUNE 23, 2021

Where will your audience see your event advertised? Determine who your audience is. Your ideal audience is unique to your nonprofit and your peer-to-peer fundraising event. Find out where your audience is. Your audience is as unique as your nonprofit. Direct mail appeals are most successful with Baby Boomers.

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Practice Marketing Fundraising Social Media 52

Bloomerang

JUNE 5, 2024

10 steps to run a silent auction First, let’s define exactly what a silent auction entails to give you a better understanding of how these events work. Hosting an auction gives your nonprofit the chance to connect with a new audience of potential donors, especially if your event offers multiple forms of entertainment.

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Nonprofits Source

APRIL 15, 2024

By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Depending on your target audience, you’ll want to vary your messaging. Use direct mail, email, social media, and other channels to reach and engage donors.

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Marketing Fundraising Tips Registration 52

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Clear goals and a detailed timeline will give the necessary direction and structure to your advocacy campaign. Be clear on: Your target audience. Where does your target audience spend their time online? Where do they live?

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Advocacy Campaign Tips Storytelling 130

Neon CRM

OCTOBER 31, 2023

Donor engagement is what your organization does to build and strengthen donor relationships and the methods you use to keep donors active and involved. But how do you talk with people when you’re a nonprofit with a diverse audience? What Is a Donor Engagement Strategy? You can try: Sending donor surveys. Asking about donor motivations.

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Greater Giving

MAY 5, 2023

How to Plan Successful Auction Fundraising Events Auctions are a popular and effective fundraising method for nonprofits. By promoting the Auction Fundraising event to a wider audience, nonprofits can increase their reach and build new relationships with potential donors.

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