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Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. For example, my one colleague replaced her profile photo with a black and white image that states “Away.” Is it the BEST place for photos?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles.

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Content Curation: Are You A Fire Hose or A Focusing Lens?

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Salendron. If that headline caught your attention, thank Robin Good , a virtuoso content curator, who will join me remotely from Italy when I do a talk on content curation at the next Social Media 4 Nonprofits Conference in January. Does your nonprofit do content curation as part of its content strategy?

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The Scoop on Facebook Paper for Nonprofits

Tech Soup

In addition to seeing your Facebook News feed (what your friends are posting), you can add various news categories to your Paper feed. I added "Headlines," "Tech," "Equality," and a few others. To look at a larger version of a photo, you tilt your phone.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area. Engaging photos, especially of local places and animals work well. Commenting on the posts in other aligned partner’s Facebook pages.

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How to Plan the Fall Fundraiser Everyone Will Be Talking About

Connection Cafe

Make headlines and use social media to generate buzz. Press not only feeds your immediate goal of generating participation in your event, but it also raises awareness for your greater mission. Help news outlets help you by giving them something their audience would want to hear about. Let’s Talk Facebook ® and Events.

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Blogher Bulding Traffic to Your Blog Via Content and Community and Technology

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Veesees Elise Bauer , a food blogger who writes Simple Recipes. She has 1,000,000 feed readers. Focus: If you want your audience to grow, you need to focus. If you want to build an audience, use punctuation. She does this talk because she gets a lot of traffic. Why do you want traffic?

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