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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off.

Advice 88
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Expanding Your Donor Network Through Fundraising Events

Bloomerang

Let’s explore strategies to maximize the potential of fundraising events to both retain your loyal donors and capture their friends’ attention and support. Collaborate with influencers: Partner with social media influencers or advocates who align with your cause.

Network 81
professionals

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5 Tips for Planning A Fundraising Campaign Around a Holiday

sgEngage

This method of fundraising gives your holiday campaign a wider reach and helps you cultivate stronger relationships with your volunteers. As you create marketing content, use storytelling strategies. These influencers could be board members who are well-known in your community or donors with large social media followings.

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3 Top Learning Strategies You Need To Change The World

Bloomerang

We tried all sorts of things to get attention and see how far we could push the boundaries. Even if you know, or think you know, your preferred learning method, often a combination of these modalities can be helpful. That’s an important shift in stance, and it can have a huge influence on how your approach your work moving forward.

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Digital storytelling and video buying basics for nonprofits

ASU Lodestar Center

I constantly hear from nonprofit organizations struggling with how to effectively leverage the attention of this digitally-immersed audience. In a video, your message needs to be immediate, concise, and captivating because you have approximately five seconds to get my attention. Obviously, this makes your video content very important.

Video 40
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31 Ideas for Online Fundraising for Nonprofits

Neon CRM

But, with more competition than ever, tried-and-true methods aren’t as effective as they used to be. Video storytelling: Emotionally compelling videos showcasing your organization’s impact can help humanize your cause by showing the real people behind your organization’s efforts.

Ideas 52
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How to Build Trust Through Social Media

NonProfit Hub

Your NGO can use a variety of compelling storytelling methods to share your history with your supporters. Another way social media can influence the trust people have in your NGO is through humanization. Use microblogs and trustworthy platforms to drive attention to your website and social media pages.