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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

Here’s what we’ll cover: Using Instagram promotion before your event Instagram event promotion during your event Following up on your Instagram event promotion Whether you’re hosting a fundraising event or a community volunteer opportunity, Instagram can help you engage current and new audience members and set your event up for success.

Contest 84
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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Promoting a special fundraising campaign. If you want to make sure the announcement gets extra attention, change the colors or styles of the announcement from the typical design. Notice the similarities of the layouts: they have a headline, a description, an impactful statistic, and a link. Changes to services or hours.

Technique 325
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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Are you tired of feeling like a wee fish in the vast ocean of social media? The numbers don’t lie! But what about reach?

email 52
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Grant Writing and the Perfect Storytelling

Tech Soup

A short vignette, such as this, will grab the reviewers' attention and encourage them to learn more about the issue. One of our winners from several years ago, who writes for a home for the elderly, submitted a stellar proposal that combined statistics and a story. It is a clever use of statistics combined with a story.

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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. Using identity-based fundraising, fundraisers can encourage donors to give as an expression of who they are.

Lesson 52
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5 Fundraising Resolutions for 2016

Connection Cafe

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. In 2016, fundraisers will need to focus on tying the impact of gifts to the cause itself in order to retain and gain supporters. Exceed Donor Expectations. Focus on Impact.