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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. At the American Cancer Society, whittling and paring down email lists is practically a spring-cleaning ritual. “We That is something the American Cancer Society has long done. “If An aggressive email campaign was the foundation.

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Getting Attention Nonprofit Tagline Awards Winners Announced

Amy Sample Ward

Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences. © — PA Breast Cancer Coalition. Clear, concise, and…memorable!

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How can nonprofits leverage digital technology to increase giving?

ASU Lodestar Center

Below is a sampling of benefits nonprofits can enjoy when they use a social-first digital fundraising strategy: Data collection : Digital technology not only helps donors learn about, connect and give to nonprofits; it provides a way for nonprofits to learn about and connect with donors themselves. Be consistent.

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Fundraising Planning Guide, Calendar, Worksheet, + Template

CauseVox

And even though it may be more work in the short term, it will save you time in the long run by focusing your attention on the things that matter most. The downloadable spreadsheet includes a sample, along with a blank template for you to use for your own plan. Study Past Fundraising Trends.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

For example, if you know I’m interested in lung cancer issues, send me a lung cancer project or research to fund. Personalized content may be what catches their attention, establishes a connection and keeps them reading. Unless you’re getting 1,000+ click-throughs to a landing page, the sample size is likely too small.

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Frank Barry, Guest Post: 4 Facebook Tips for Nonprofit Success – See What Others are Doing

Beth's Blog: How Nonprofits Can Use Social Media

Stand up 2 Cancer. Prostate Cancer Foundation – Athletes for a Cure. See a sample of what the stats look like here. Post Quality Score - One of the most important new metrics to pay attention to is your post quality score. Integrate your blog /web site content via Blog RSS Feed Reader. Red Cross Fan Page. One Campaign.

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Women in Nonprofit Technology Who Rock: Adding to Fast Company's Most Influential Women in Technology List

Beth's Blog: How Nonprofits Can Use Social Media

Amy Sample Ward writes a blog about nonprofit technology and social media and is the community builder for Netsquared. is Vice President of Operations of C3: Colorectal Cancer Coalition and was one of the first nonprofit technology bloggers. Susan Tenby is the community manager at TechSoup responsible for their Second Life efforts.