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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

Museum 95
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Games and Cultural Spaces: Live Blog Notes from Games for Change

Amy Sample Ward

Ruth Cohen – American Museum of natural History. Jason Eppink – Museum of the Moving Image. Ruth Cohen – American Museum of natural History. We are trying to change the visitors’ experience at the museum as well as ownership of what is in the museum, break down the walls between the public and the museum.

Game 140
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Joint Statement from Museum Bloggers and Colleagues on Ferguson and Related Events

Museum 2.0

When basketball players are offering more cogent commentary on racial issues than cultural institutions, you know we have a cultural relevance problem. Museums are a part of this educational and cultural network. Colleges are addressing greater cultural and racial understanding in various courses.

Museum 52
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Museum 2.0 Rerun: Answers to the Ten Questions I Am Most Commonly Asked

Museum 2.0

This August/September, I am "rerunning" popular Museum 2.0 Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums.

Museum 45
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Year Three as a Museum Director. Thrived.

Museum 2.0

I''ve now been the executive director of the Santa Cruz Museum of Art & History for three years. Over the past three years, we''ve tripled our attendance, doubled our budget, and, most importantly, established deep and diverse relationships with community members, artists, and organizations across Santa Cruz County.

Museum 49
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The Event-Driven Museum, One Year Later

Museum 2.0

A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. And so, in this post, a few findings, and more questions. Many museums, big and small, thrive on events. This isn't true for every museum.

Museum 53
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What Hours Should Museums Be Open?

Museum 2.0

An exhibiting artist approached me recently at an evening event at the museum. But it's a question that many museums seem to address inadequately. It's interesting to me that so many museums debate admission fees but don't get comparably riled up about open hours. What questions should I consider in examining this?

Museum 55