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Top Fundraising Articles of 2022

Get Fully Funded

, but before it officially wraps, let’s take a look at the top articles of the year. These fundraising articles are popular ones that our readers have loved and I wanted to gather them together for you in case you missed any of them earlier this year. Did that annual appeal you send through the mail perform well?

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

Mail 65
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4 Communications Strategy Tips for Donor Retention

sgEngage

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59
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Fundraising Planning Guide, Calendar, Worksheet, + Template

CauseVox

Between all the events , phone calls and mailings your plan can bring you and your team back to the most important activities. Or you will need to increase the average gift from your existing donors. See this article for more tips on calculating your ROI. Goal: Increase the average gift size by 3%.

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13 Innovative Online Fundraising Ideas For Nonprofits & Charities

CauseVox

Donors love to know that their money was leveraged, and with matching gifts, they’re essentially giving two gifts for the price of one. In fact, one of the main reasons why Millennials donate is because they know their gift will be matched. Matching gifts are also a great way to boost donations mid-campaign.

Ideas 98
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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.