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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. If it is not installed on your website, this tutorial provides set up instructions. Google Analytics is free to use and its most recent upgrade is named GA4. 4) Prioritize SEO.

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Web Analytics Resources for Nonprofits

Tech Soup

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Tutorials and Webinars.

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New on SSIR: What the New Facebook Changes Mean for Nonprofits

Amy Sample Ward

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. This increased activity in a public channel is increasing search results on Google too.

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Help! My Nonprofit Needs A Data Nerd

Beth's Blog: How Nonprofits Can Use Social Media

Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Get Free Help with Your Google Analytics: The Analysis Exchange has a goal to “dramatically increase the number of people on Earth doing web analytics the right way.”

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Social Media Marketing: What, when and where should I post?

Twenti - Digital Marketing For Nonprofits

90% of searchers haven’t settled on a brand before starting their Google search – make sure your social media presence puts you at the forefront of their results. Video tutorials, announcements and behind-the-scenes tours are a great way to humanise your brand and increase your online visibility. – Hubspot Research.

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How To Spend Wisely On SEO

Connection Cafe

There are few in the digital marketing world who wouldn’t include SEO in their strategy, with organic search being the dominant channel (gaining 53% of web traffic in 2019). SEO (Search Engine Optimisation) comprises a number of tactics that encourage traffic to your website. What is SEO and why does it matter?

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Listening Literacy Skills: What keywords or phrases have brought you some insights?

Beth's Blog: How Nonprofits Can Use Social Media

Andy Beal also suggests searching on intellectual property and your known strengths and weaknesses. What Not To Search On Try to avoid generic terms. Like searching on google, it will bring you lots of noise. URLs for your blog, web site, online community. Industry terms or other phrases. Or the Goolge Adwords Keyword tool.