Whole Whale

SEPTEMBER 8, 2023

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. Review tactics like monthly giving programs and recurring emails that generate habitual support. Track donation source data to optimize outreach channels.

Lesson 59

Lesson Fundraising Digital Test 59

DNL OmniMedia

MAY 25, 2022

What is a market analysis for nonprofit organizations? Market analysis, also known as market research, is the process of collecting, analyzing, and interpreting information about target markets and customers. With clearly defined objectives, you’ll have guideposts to refer back to throughout the process and keep your team on track.

Research 52

Research Marketing Survey Nonprofit 52

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. This can be difficult to track and manage without full customer service, sales, or marketing teams at your fingertips. Data-Driven Lead Tracking.

Guide 93

Guide Virtual Registration Platform 93

Connection Cafe

NOVEMBER 15, 2013

Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space. Examine all the demographic and contact information you have and determine what is missing.

Data 36

Data Strategy Database Analytics 36

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Once you understand and evaluate various key metrics and corresponding benchmarks, you can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results.

Marketing 55

Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. You can actually go back and review your entire feed. Twitter Demographics.

ROI 50

ROI Widget Metrics Cambodia 50

NTEN

JULY 28, 2010

Should you be considering this important demographic when you redesign your site next time around? No problem, I’ll lay out a few quick suggestions for sorting out whether this social demographic is, in fact, a big, or at least increasing slice of your website traffic. Definitely. First Step – Analytics. Still not convinced.

Social Media 67

Social Media Site Media Social 67

Connection Cafe

MARCH 29, 2011

For an annual giving campaign, you could plan for quarterly phases with a brief pause for data analysis between each phase. For each of these strategies, you need to be able to judge how well it is working, so at a minimum you should keep track of: number of constituents reached. number of donations received. total amount raised.

Data 31

Data Time Phase Nonprofit 31

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Effective donor management is crucial for nonprofits.

Donor 52

Donor Management Guide Retention 52

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Demographics: is the audience youre recruiting from the social network appropriate for your organization?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Demographics: is the audience youre recruiting from the social network appropriate for your organization?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Demographics: is the audience youre recruiting from the social network appropriate for your organization?

ROI 53

ROI Social Network Social Media Advocacy 53

Bloomerang

SEPTEMBER 12, 2022

The donor database tracks all of your supporters’ engagement activities and donation history so that you can make more informed outreach decisions and craft better fundraising requests. Bloomerang offers comprehensive features that allow for both a deep dive and surface-level tracking for various aspects of your nonprofit data.

Software 79

Software Fundraising Nonprofit Platform 79

Neon CRM

SEPTEMBER 5, 2023

Assess your needs: Conduct a thorough analysis of your current donor database’s shortcomings, challenges, and the goals you aim to achieve with the new system. Set milestones and deadlines to keep the project on track and assess progress regularly. While cleaning, consider enriching your data.

Data 52

Data Donor Map Test 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2012

The report goes on to describe the type of data that nonprofits collect which include: Financial and internal operations data; marketing, communications, and fundraising data and tracking programs and outcomes. Nonprofits need to “ loose their gut and get serious about measurement.”

Report 117

Report Data NTEN Measure 117

NonProfit Hub

AUGUST 25, 2015

Here are three ways you can ruin your nonprofit’s donor database before you enter a single bit of data: 1) Not Knowing What’s Important to Collect and Track, and What Isn’t. Here are some examples of information that you can collect about donors: Demographics. However, you should avoid paralysis by analysis.

Database 28

Database Data Donor eBook 28

NonProfit Hub

AUGUST 25, 2015

Here are three ways you can ruin your nonprofit’s donor database before you enter a single bit of data: 1) Not Knowing What’s Important to Collect and Track, and What Isn’t. Here are some examples of information that you can collect about donors: Demographics. However, you should avoid paralysis by analysis.

Database 28

Database Data Donor eBook 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

It pays to spend a few hours reviewing the demographic or “technographic” details (what people are doing online). And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. How often will you track? Who will participate?

Social Media 106

Social Media Map Strategy Media 106

Connection Cafe

SEPTEMBER 8, 2016

In a 2016 analysis, we determined that 14% of all records in nonprofitCRM systems were “un-mailable.” An on-going constituent identification process, also known as a persistent key, will track both the individuals and households existing in your database and provide a consistent link to manage constituents as they migrate across platforms.

Data 20

Data Campaign Donor United States 20

Connection Cafe

SEPTEMBER 13, 2012

In three months, we reviewed the solutions, evaluated current customer usage, looked at industry reports, and talked to customers about their future needs – all efforts focused on determining which solutions would most drive success and satisfaction for nonprofits. It is at an earlier stage than our other two products.

Blackbaud 29

Blackbaud Product Integration Platform 29

Achieve

MARCH 17, 2023

For instance, if your nonprofit is targeting an older demographic, it may not be worthwhile to invest time into developing TikTok videos, but sending direct mail and sharing Facebook updates could be helpful. Leverage your nonprofit’s CRM and take a look at your average donor’s age, location, and other relevant demographic information.

Channel 52

Channel Donor Demographics Social Media 52