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Google Analytics and Benchmarks: HAWK

M+R

GA4 tracking will still use cookies where they are available (although cookies are generally less and less available), using “Google signals” from users who have opted into ads personalization and Google profiles. In past Benchmarks reports we sometimes included year-over-year comparisons for website data. Give it a read here !

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Who is sharing nonprofit demographic data with Candid? 

Candid

nonprofits through Candid’s nonprofit profiles. Here we share four key insights from our recent analysis of Candid’s nonprofit demographic data and what they mean for the nonprofit sector today. iv In comparison, the sharing rate for all other staffing levels is below 60%. Source: Candid, 2023. Source: Candid, 2023.

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We’re 39 percent similar; how can we be exponentially better?

Candid

Analysis of grant applications from 130 funders. Organization’s DUNS Number and/or GuideStar profile. In his four-part analysis, Robinson leveraged a combination of human-guided machine learning, clustering techniques, and corpus-based similarity analysis drawn from long standing semantic similarity and information retrieval research.

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Cats vs Dogs on Facebook: Analysis

Beth's Blog: How Nonprofits Can Use Social Media

My dog, Sadie, who has a Facebook profile (and has been dead for three years -may she rest in peace) has already made friends on Facebook with my friends' dogs. Flickr has 471, 092 photos tagged with dog compared with Dogbook's 167,713 people who have the app on their profile. I don't have comparison of the same time period.

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Nonprofit Marketing: How Technologies Will Change the Future

Nonprofits Source

AI tools are able to take an omnichannel approach to donor analysis. For example, many organizations use deduplication tools that are able to analyze donor profiles, images, and other uploaded information for repeated files. Measure affinity in real-time. Technology can also help with the maintenance process. Summarize content.

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Workplace Giving Software: What Nonprofits Need to Know

Nonprofits Source

Competitors analysis. Your nonprofit’s matching gift software can help you here, as you can easily search for other businesses and find comparisons. Competitor analysis can be persuasive as it shows companies that businesses of all sizes, from worldwide operations to mom-and-pop businesses, offer workplace giving programs.

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Free Ranger Rick

Beth's Blog: How Nonprofits Can Use Social Media

Ranger Rick Image from Facebook profile. Facebook has been taking down organizational profiles for nonprofits, including Ranger Rick's profile. We need your help to bring back Ranger Rick's profile that was recently taken down by Facebook Staff. When we first ventured onto Facebook, I created an Oxfam America profile.

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