M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

Benchmark 66

Benchmark Analytics Google Comparison 66

Nonprofits Source

JULY 6, 2023

Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts. AI tools are able to take an omnichannel approach to donor analysis. This ensures donation requests remain within reason of each donor’s capacity to give while steadily increasing their value.

Technology 52

Technology Marketing Change Nonprofit 52

DNL OmniMedia

NOVEMBER 12, 2020

By analyzing past major gift successes, you can build a profile of what the ideal major gift conditions look like. Then, you can prioritize prospects who fit that profile. Let’s look at this in comparison to some of the metrics discussed above. Which major gifts should be prioritized. How to budget for future major gift efforts.

Metrics 52

Metrics Gift Track Tech 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. This is, of course, a simplistic analysis of a select number of Twitter users. A side benefit is that brings people over to my blog. Is Twitter A Traffic Tool, Not.

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Pattern Analysis . You'll also need to search on keywords or phrases that might uncover a client need or perception. Once you've started to monitor the results of keyword searches, it's important to put your pattern analysis skills to work. There are many other readers - here's a comparison of features from Wikipedia.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Nonprofits Source

AUGUST 12, 2019

You want to base your audience’s persona out of a serious analysis, to avoid missing out on critical aspects. Use these platform’s analytics to understand your audience better and the topics they care about. ” You can even use comparisons to make things more emphatic. Define How You Want To Showcase Your Message On-Screen.

Video 45

Video Create Donor Los Angeles 45