How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates
NetWits
JANUARY 3, 2011
If you are not using Blackbaud NetCommunity, you could use Google Optimizer to perform this analysis. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”. Please use the Comments box below to describe. Has your organization done any content testing?
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