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Web Analytics Tools + Data Privacy: The Big Shift to GA4

Media Cause

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

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Putting the AI in Education: Stepping Toward Generative Artificial Intelligences 

sgEngage

Generative AIs went from entertaining but ultimately not very useful to possessing, and the change happened overnight.  Generative AIs have the power to transform education. While our upcoming session at bbcon 2023 will focus on where the tools are, we also hope to help shape conversations about where generative AIs are headed.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

With the ability to generate human-like responses to a variety of topics, employees of all industries are using it to increase their efficiency! It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content.

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Social SEO and the Rise of Alternative Search

Media Cause

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. As the next generation of searchers age, the way they interact with search continues to change. The short answer is “no.”

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The Ultimate Guide to Accounting Software for Nonprofits

Nonprofit Tech for Good

It’s a common misconception that nonprofits don’t focus on financial goals since they’re not generating a profit. funds and generating?GAAP?financial ability to generate transparent, reliable reports?at Analytics can keep your organization running smoothly amid inevitable operational changes and adjustments.

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How to Fundraise with AI for Nonprofits

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The three main types of AI you should know about: Generative AI are programs that can use your input to create new content, from images to texts to music. One of the most popular generative AI programs is ChatGPT, which aims to provide human-like responses. There are various approaches to AI that each serve different purposes.

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Making Sense of the Buzz Around ChatGPT

sgEngage

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. The initial wave of generative-AI examples in the art, music, and written composition spaces has generated a lot of interest within the technology sector. Is it just a fad?

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