Remove Aggregator Remove Analytics Remove Map Remove Measure
article thumbnail

Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? leads) it’s bringing in. You’ll be pulling in rich data in no time!

article thumbnail

Come join Benchmarks 2022! Help us map the whole year in data.

M+R

Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) We aggregate the numbers with other organizations so your specific dataset isn’t identifiable. This is your chance to contribute, and to gain a better understanding of your own results and context.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

However, this would be like starting a road trip without a map. To prepare for the planning stage, get to know your donors by: Using data analytics tools. These tools aggregate and organize information about your supporters, past campaigns, and the broader market. List these KPIs in this section of the marketing plan.

article thumbnail

Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

article thumbnail

Twitanalytics?

Beth's Blog: How Nonprofits Can Use Social Media

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

article thumbnail

If your organization tweets it, will they donate?

Beth's Blog: How Nonprofits Can Use Social Media

This would have to be done with some social networking analysis software that maps twitter accounts to donors and displays results. The closest thing I've seen is a little utility called Twitinfluence - it measures an individual users Twitter network based on the following: First and Second Order Networks. Does it exist?

article thumbnail

Get the Most Out of Engagement Scoring

Association Analytics

Strategic objectives – these are often harder to measure. Use aggregate engagement scores to: Validate your value proposition. Define personas – aggregate data and build a journey map by persona. The post Get the Most Out of Engagement Scoring appeared first on Association Analytics. Award nominees.

Model 169