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Thursday Thoughts: attracting passionate nonprofit advocates

EveryAction

When you have a goal to meet—like asking a governing body to sign a bill into law, telling a CEO or other stakeholder to change a behavior or policy, or meeting goals around educating decision-makers on your issue area—you know you can’t do it alone. Share urgent calls to action across channels. Connect with her on LinkedIn !

Advocacy 207
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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel. Fundraisers have other metrics available.

Test 52
professionals

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Multi-Channel Fundraising: Magic or Myth?

Care2

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? We can help!

Channel 58
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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. How to Use Online Channels to Build Offline Support. Enter Susan.

Offline 44
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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

Mail 34
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Storytelling: Up Close and Personal

Care2

When your nonprofit tells a powerful story that inspires your members, or even a funny one that makes them laugh, you establish a human connection no matter what channel you use to share it. "It’s And I don’t mean a boring one that’s been edited 10x by senior management and contains wonky policy messaging.

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From Advocate to Donor in 4 Steps

Tech Soup

An essential part of many nonprofits’ missions is to advocate for public policy at the state and federal level. A tool to influence elected officials’ opinions has been the petition, initially door to door, then in direct mail packages, and now online. Add Another Channel. It originally appeared on npENGAGE.com.

Donor 57