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Interview with NTEN's Content Manager: Steph Routh

NTEN

Check out this interview with Steph, follow her on Twitter @StephRouth , and drop her a message to introduce yourself! What are some of the lessons you''ve learned as the former Executive Director of Oregon Walks that you''ll be bringing to NTEN? Being an executive director is a remarkable experience. see photo below).

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more.

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Blackbaud Headed to SXSWi 2011

NetWits

Description: As non-profits turn their sights to the social web for mission delivery, advocacy, fundraising and awareness building, more for-profits organizations are supporting charity work with specialized programs and initiatives. Title: Social Media for Social Good: How Digital Charity is Changing our World.

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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” Internet Director. Web Producer. Online Campaigner.

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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results.

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The CNN Lesson: There Is No Hiding on The Real-Time Web

Care2

What do news organizations like CNN and health advocacy organizations like the Susan G. Ironically these are similar tips I shared with a CNN reporter when I was interviewed for a story following the Newton tragedy and the NRA’s silence around the school shootings across online channels. Komen Foundation have in common?

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Transmedia — Making Change Across Mediums

Beth's Blog: How Nonprofits Can Use Social Media

Transmedia – Making Change Across Mediums by Danny Alpert, Executive Director, Kindling Group and Executive Producer, See3 Communications. But simply put, cross-platform campaigns are the future of documentary film, and issue advocacy. He graciously agreed to pen this guest post while I was in transit to “down under.”

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