ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action. Select Your Online Channels. Create Visuals.

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Storytelling Audience Channel Story 45

Candid

MARCH 22, 2022

But how exactly do you craft a story, and digital storytelling strategy, that will draw new supporters’ interest and spur your followers to act? In this two-part course you’ll learn how to use a simple storytelling framework and decision science to enhance the clarity of your organization’s digital communications.

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Story Tips Online eLearning 64

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. It’s a channel that functions as part of your larger digital strategy. When email works together with your social media, direct mail, in-person activities, phone calls, and website, your supporters have many more opportunities to hear your message.

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email Campaign Ideas Tips 91

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance. Embrace Storytelling.

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email Marketing Strategy Tips 116

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels. 7) Tell your story.

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Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

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Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Develop a strategy for data storytelling. Know your audience. Understand your capacity. Commit to a schedule.

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Story Data Storytelling Lesson 67

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing.

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Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Regardless of the platform you chose, be sure to post content to the site and share the link across your marketing channels.

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Tech Soup

APRIL 30, 2013

The 2013 Digital Storytelling Challenge is underway! If you haven't heard, during the month of April TechSoup is hosting our 4 th annual Digital Storytelling Challenge designed to inspire, educate, and empower nonprofits, libraries and social good organizations to tell their story through video and photos. Aaron Bramley Lights.

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EveryAction

NOVEMBER 9, 2022

If you’ve never tried it before, start with these two simple audience segments : active (made one or more donations in the last 12 months) and lapsed (made zero donations in the last 12 months.) Use storytelling and real-life examples to demonstrate the importance of their support. Don’t worry, it doesn’t need to be complicated.

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The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This plants a seed.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Start with activities such as: Aligning on a brand vision. To achieve this, use more private channels, like email, to tell your campaign narrative and build excitement.

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Neon CRM

OCTOBER 6, 2023

Maximize Your Digital Marketing Channels Even if your event is taking place in-person, your marketing efforts should be primarily happening online. With everyone spending hours a day glued to their phones and computers, digital channels will be the best way to reach them. And in order to do that, you’re going to have to go old school.

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Tech Soup

JANUARY 31, 2012

This special digital storytelling episode of Nonprofits Live will include secrets from the pros for nonprofits submitting photo and video stories to the TechSoup Digital Storytelling Challenge in February. of art, activism, and academic inquiry on the politically charged. questions surrounding globalization and social justice.

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Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Volunteer activity.

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The Modern Nonprofit

APRIL 18, 2023

Emphasize emotional appeals Leverage the power of storytelling and emotional appeals to connect with your supporters on a deeper level. choose appropriate channels Ensure you’re using the communication channels preferred by each audience segment.

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Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. And now, a deeper look at what worked: Content and Storytelling for Year-End Fundraising Gains with Hope Services. One unique storytelling approach they used was giving handles.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2009

Ivan Boothe pointed me over to a blog post by Lina with an intriguing tweet " Transmedia activism with a co-creation network." Now to dig into this topic because it combines a couple of interest - storytelling with social media and working in a networked way. She offers some examples of this approach from the activism field.

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Storytelling Network Collaboration Classroom 63

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

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Mail Fundraising Nonprofit Channel 52

sgEngage

OCTOBER 11, 2023

I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control. Leverage Social Media Meta, Insta, TikTok, LinkedIn, YouTube, and the recently rebranded X.

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Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan? Posting more.

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Social Media Media Tips Social 138

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Social media: Maintain an active presence on social media platforms like Facebook, Instagram, and TikTok. Tell the story of those impacted by your organization.

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Qgiv

AUGUST 23, 2022

The best way to market any fundraiser is by using a multi-channel approach. While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. Email marketing.

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CauseVox

APRIL 12, 2022

On the other hand, if you’re using a wide channel like social media, you may want to adjust the dollar figure to a lower amount that’s more appropriate based on what you understand about your general audience. Storytelling. Storytelling is key. As as a result, they are not competing with other organizations. Use Solid Branding.

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Practice Fundraising Storytelling Relationship 87

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. What platforms are they active on? Focus on storytelling.

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Get Fully Funded

JUNE 16, 2022

6 marketing tips for improving ROI Your marketing activity can directly influence and improve your campaigns’ ROI. Getting Attention’s nonprofit marketing guide offers a few tips for how to create eye-catching, unique messages: Use storytelling strategies. Don’t drop other channels, though! Online ads. Social media .

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Tech Soup

JANUARY 20, 2012

This special Digital Storytelling episode of Nonprofits Live will include secrets from the pros for nonprofits submitting photo and video stories to the TSDigs challenge in February. Get your story ideas ready and RSVP for Nonprofits Live on February 8th. Follow @aaronMSB at @lightscamerahelp.

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Neon CRM

NOVEMBER 15, 2023

When it comes to identifying potential donors, the donor analytics in your nonprofit CRM should help you see who in your database shares characteristics with your active supporters and build segments based on that. Use direct mail as an opportunity to be a storyteller and put your impact on paper.

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Mail Campaign Donor Tips 52

Get Fully Funded

SEPTEMBER 27, 2023

Lean Into Storytelling Your nonprofit’s story is an invaluable tool when it comes to fundraising. These materials should be easily shareable across multiple channels—email, social media, direct mail, and SMS—so your fundraiser can easily reach as many of their peers as possible.

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Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Authentic storytelling Nonprofits often share very personal and human stories. Fundraising. Social media is a powerful fundraising tool!

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Social Media Media Guide Social 52

Whole Whale

JANUARY 27, 2022

Individual executives have a significant advantage over company accounts across many platforms both from a storytelling and algorithmic standpoint. Remember, any ZOOM call can be recorded for audio in two channels, that file can then be sent to this service and translated in minutes.

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Classy

JULY 5, 2021

You can tell a story of a client who benefited from your services, for example, or highlight key data on your activities from the past year. Above all, remember that storytelling is a powerful tool. Free Download: The Guide to Nonprofit Storytelling. Align Your Expectations Upfront. What do we expect from the partner?

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Donation Influence Local Nonprofit 108

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. billion monthly active users. *. Is it too often?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

All of us have access to our own communication channels (social media platforms, email, recommendation sites, etc.) These channels have shifted power from the nonprofit to the donor. 5: Collaborative Storytelling Sells. Moving forward, ask your donors to rate your organization on social media or provide a donor testimonial.

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CauseVox

NOVEMBER 18, 2021

Use Storytelling To Drive Your Year-End Fundraising. If you’re not sure how to get started with your storytelling, ask your donors! Multi-Channel: Repeat your call to action and campaign details across channels. Begin by assessing which platforms and communication channels you have at your disposal.

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Tech Soup

JUNE 30, 2011

” DeVigal spoke about the importance of interactive storytelling and leveraging innovations in technology in order to engage news readers and find the “sweet spot” between journalistic truth and game play. Andrew DeVigal , Multimedia Editor at The New York Times , said: “Tell me something and I will forget.

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