NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

Offline 153

Offline Channel Fundraising Mail 153

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. is the answer to all of your fundraising woes. We’ll also talk about the importance of multichannel fundraising for your nonprofit.

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Channel Fundraising Blackbaud Advocacy 58

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

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Offline Blended Mail Channel 73

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. The number of donors that give both on and offline is less than 10%.

Donor 58

Donor Offline Mail Channel 58

Connection Cafe

AUGUST 1, 2013

Online fundraising has seen a remarkable rise in the past few years. While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. Creating strategies for online fundraising, with a little of effort, will transform your donors into online supporters.

Offline 38

Offline Support Online Donor 38

NTEN

MAY 5, 2011

[Editor's note: The following is an excerpt from a feature article that first appeared in the March 2011 issue of NTEN:Change. By Katya Andresen, COO, Network for Good When we think about giving online, we tend to focus on the latest new bell, whistle or widget for fundraising. Work hard to win them over.

Relationship 89

Relationship Studies Network Online 89

Connection Cafe

NOVEMBER 22, 2011

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. Author: Julia Woodcock. So what were some of the main themes from the day?

Charity 51

Charity Digital Cancer Offline 51

Tech Soup

APRIL 20, 2012

And already in 2011, “more than 50% of all ‘local’ searches were done from a mobile device.” Current trends in mobile fundraising, such as text-to-give (micro-giving), mobile wallets, and text2donate (major-giving) are allowing nonprofits and libraries to interact with their donors in creative ways.

Mobile 50

Mobile Library Phone Camera 50

Connection Cafe

NOVEMBER 26, 2013

As a fundraiser, you pour your heart and soul into preparing the year-end campaign, but by the time the champagne has popped, the new year is off to the races before you have time to catch your breath. That may sound cold, if not ruthless, but you’re a fundraiser first. Choose your channels. Channel coordination.

Build 38

Build Donor Channel Sound 38

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

America 24

America Results Volunteer Offline 24

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. That online fundraising is the way for your organization to break through its fundraising ceiling and raise millions of dollars tomorrow. Offline still rules ….

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Offline Results Fundraising Blackbaud 279

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

So, let’s get out the nonprofit vote for the nonprofit panels at SXSW 2011 ! Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Online numbers don’t always equate offline results. Crowdsourcing the Corporate/ Nonprofit Partnership.

Comment 97

Comment Artist Social Media Hype 97

NetWits

MAY 30, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. So what’s the harm in dropping a channel? Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report.

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Online Fundraising Offline Mail 234

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

Connection Cafe

APRIL 7, 2011

Reprinted from Feb/Mar 2011 issue of Convio Connection : interview with Dave Hart, Chief Technology Officer, Convio. For example, an executive director might want a snapshot of where the organization stands on fundraising, with an opportunity to drill down to specific details about communications with an individual. Author: Jill Ward.

Offline 30

Offline Integration Convio Database 30

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. Blogging: 10 Hours Weekly.

Social Media 269

Social Media Social Chapter Media 269

Tech Soup

FEBRUARY 14, 2012

effective online (fundraising, email communications, social media, technology solutions). If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. Online Is a Critical Piece.

Offline 67

Offline Results Fundraising Time 67

sgEngage

DECEMBER 30, 2011

Thanks to The Agitator for letting me have the last word in 2011. It’s an honor that they decided to pick a comment that I posted in response to this article about online fundraising. Resolved: No Fundraising Silos. Here’s the comment: “Is it channel conflict or cognitive dissonance? Always be testing.

Offline 62

Offline Channel Org Chart 62

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. Blogging: 10 Hours Weekly.

Social Media 214

Social Media Social Chapter Media 214

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

sgEngage

DECEMBER 27, 2011

The answer leads into plenty more questions about who, what, when, when, and why online fundraising continues to grow. In 2010, online fundraising in the United States surpassed $22 billion. Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011.

Raise 85

Raise Money Online Giving 85

Care2

JANUARY 31, 2011

We know, you’ve just caught your breath from the 2010 year-end fundraising push, and probably still crunching the numbers, and here we are talking about preparing for this year’s year-end effort. Why so much emphasis on year-end fundraising? We wish you great success in 2011. ?.

Fundraising 58

Fundraising Offline Convio Channel 58

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 78

Trend Online Giving Offline 78

NetWits

OCTOBER 18, 2011

My one question for you … Does social media improve fundraising online or offline in any way? What I’ve seen to date shows that social media platforms like Facebook are great, but not well suited for fundraising. Over 90% of nonprofits use at least one social media channel. Let me know in the comments below.

Social Media 274

Social Media Media Social Case Study 274

sgEngage

MARCH 15, 2011

This is the first time that the indices have included fundraising data related to the 2010 Haiti earthquake. Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,434 nonprofit organizations representing $2.19

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Blackbaud Disaster Haiti Giving 62

sgEngage

JANUARY 12, 2011

Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Showing Fundraising to Outcomes Doctors Without Borders/Médecins Sans Frontières (MSF) raised over $68 million in the US to support their important work in Haiti. Do you have offline and well as online channels ready to go?

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Haiti Trend Difference Blackbaud 63

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

NOVEMBER 10, 2010

Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels. Successful organizations make channel flipping effortless and effective.

Mail 78

Mail Trend Offline Blackbaud 78