Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

But they are looking at associated metrics such as: downloads, user comments, sharing, and google analytics to show dog searches… then data collection (emails and mobile optins), microdonations, and buzz via earned media. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

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Turkey Social Media Mobile Oracle 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Mobile can’t be this separate tactic or channel in your communications strategy. What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? Also, there is secondary data to review and your web site analytics. Qwerty Monsters.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? It was powerful to watch the poll results come in live on the screen. One thing I learned is that there is a bit of delay so you can’t announce the final results until everyone has texted.

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Integration Mobile Conference Strategy 98

Connection Cafe

JANUARY 17, 2012

The Art & Science of Multi-Channel Fundraising : An e-book with the latest and greatest best practices and case studies. ” By Chip Bell, Summit 2011 keynote speaker. Fundraising Analytics : Using data to support your donor-centric organization. Leap of Reason : Helping public sector leaders achieve more.

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Case Study Org Nonprofit Chapter 55

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. How big of a difference does this make?

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Facebook Measure Change Images 133

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org is a data-informed organization that uses a ladder of engagement not only to guide its content and social media integration strategy, but uses measurement at each rung of the ladder to ensure that they are getting results. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

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Measure Policy Social Media Green 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Disparate marketing channels complicates the life of the average NPO today. How can a non-profit today use mobile technology, social and web in a way that increases participation, ensures success and provides easier management campaign and their resulting data points. Check it out on your mobile phone.

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Mobile Conference Resource Social 100

Connection Cafe

MARCH 20, 2012

In part 1 of Mobilize Those Mobile Eyes , I wrote about the different facets of the mobile channel that your organization can use to engage your constituents. Because you cannot buy a list of the mobile numbers for your constituents, you will have to obtain opt-in through existing channels. Author: Guest Blogger.

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Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). That’s no longer the case.

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Social Media Social Chapter Media 248

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). That’s no longer the case.

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Social Media Social Chapter Media 203

Nonprofit Tech for Good

OCTOBER 22, 2012

In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI).

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Social Media Social Chapter Media 237

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

Note from Beth: I’m working on the sequel to the Networked Nonprofit – it is a book about using measurement to prove and improve results with the Measurement Goddess KD Paine. (Her recent book, Measuring What Matters , is a must read.). Active Social Engagement/Sharing Channels. Source: Altimeter. Content Curation.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

The 2011 September Campaign. We’re also keeping a close eye on our Google Analytics to ensure that enough people are visiting the campaign page and the conversion rate. Is this a multi channel campaign? Understand what levers you have to influence results – in the case of the September Campaign for us this includes: -.

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Interview Central African Republic Ethiopia Metrics 102

Connection Cafe

MAY 6, 2013

At NTEN’s annual Nonprofit Technology Conference , Miriam Kagan and I presented Getting End of Year Results 365 Days a Year. Our analytics team looked at Convio Luminate Online email performance data from 2009-2011 to identify trends for organizations to enhance their existing year-end fundraising efforts. What’s your story?

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Program Online Test Mobile 39

NTEN

OCTOBER 15, 2010

With inbox competition increasing and recipient patience dwindling, the nonprofits that succeed this holiday season and into 2011 will remember one thing: email is about the needs and wants of the recipients, NOT those of the organization. . Many nonprofits treat their email program as simply a digital version of their postal mail efforts.

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Mail Campaign Management Yahoo 61

Connection Cafe

JANUARY 27, 2014

For a refresher, my 2013 piece Non-Technology Trends for the CIO and a 2011 white paper for the Association of Fundraising Professionals on similar topics may be good places to start and worth a read as well.). Analytics no longer just nice to have : The ongoing demographic shift in the U.S.

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Trend Technology Retention Channel 35

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

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Benchmark Internet Giving Offline 74

Tech Soup

DECEMBER 9, 2013

He got the NTEN Award IN 2011. In fundraising, John boldly predicts that single channel fundraising is dead. Nonprofit fundraising in 2014 will be multi-channel. By single channel John Merritt means using only one, often traditional, way to reach donors – like email or direct mail, but leaving out all other options.

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Celebrate News Technology Nonprofit 90