Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Social Web], and Web 3.0 [The

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Social Media Free Media Hype 234

Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. If you are using social media correctly, then your numbers should rise from month-to-month. Blogging was the missing piece in my social media strategy.

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Social Media Metrics Track Myspace 249

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 245

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 1) Website.

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Social Media Social Media Tech 270

Nonprofit Tech for Good

DECEMBER 2, 2012

The Social Web has dramatically changed how non-governmental organizations communicate with supporters, donors and volunteers. Many organizations are making simple mistakes that are draining their social media Return on Investment (ROI) – the good news, however, is that these mistakes can be easily fixed.

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Asia Social Media Practice Free 203

Nonprofit Tech for Good

APRIL 8, 2012

This 90-minute social media how-to webinar is ideal for nonprofit communications and fundraising staff. campaigns in order to maximize ROI (Return on Investment). campaigns in order to maximize ROI (Return on Investment). Related Link: Social Media for Social Good: Lessons Learned from Nonprofits in Southeast Asia.

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Asia Social Media Library Singapore 259

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Essentially, nonprofits have been advertising Facebook to untold millions for free helping it become the powerhouse that it is today – the largest, most active social networking website on the Web. It’s time for them to give back.

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ROI Integration Question Facebook 248

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Social Media Management Media Social 244

Nonprofit Tech for Good

NOVEMBER 29, 2010

YouTube: youtube.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Please summarize your ROI.

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Social Media Interview Examples Media 261

Nonprofit Tech for Good

DECEMBER 13, 2010

YouTube: youtube.com/natureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. What social media tools are you currently utilizing? Please summarize your ROI.

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Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

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Social Media Communication Media Online 170

Nonprofit Tech for Good

NOVEMBER 21, 2010

Title: Social Media Manager. YouTube: youtube.com/StopPancreaticCancer. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? Are you tracking Return on Investment (ROI), and how?

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Cancer Los Angeles Social Media Action 223

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. The Sierra Club :: www.sierracluub.org.

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Social Media Integration Websites Widget 248

TechImpact

OCTOBER 2, 2014

And more specifically, to social media and content marketing. Luckily for you, Tech Impact is here to clear up any misconceptions you might have about social media marketing, and help your nonprofit better harness the power of content and social media marketing. Email marketing ROI is around 4,300%. 78 cents each.

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Stats Content Marketing Change 226

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. That said, here are five ways to do so using social media: 1) Blog, blog, blog!

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Newsletter Social Media Build Media 254

Nonprofit Tech for Good

JULY 28, 2010

Social networking communities are migrant communities. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow. Social networking communities are migrant communities. Social media in many ways is a numbers game.

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Social Network Community Network Myspace 192

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

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Social Media Communication Media Online 150

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofit social media managers are bombarded with depressing content. Nonprofits have to pay full price for advertising on social media.

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Social Media Media Social ROI 100

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 222

Nonprofit Tech for Good

JULY 9, 2012

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible.

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Social Media Management Media Social 272

Nonprofit Tech for Good

DECEMBER 5, 2010

YouTube: youtube.com/womenforwomenintl. What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010.

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Social Media International Interview Examples 215

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. There’s definitely a math to social media synergy, and those that start early have both time and math on their side. Social media is not a fad.

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Social Media Media Social Stats 250

Nonprofit Tech for Good

APRIL 15, 2012

The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. Many nonprofits are making simple mistakes that are draining their social media ROI, but fortunately these mistakes can be easily fixed. The Social Web], and Web 3.0 [The The Social Web], and Web 3.0 [The

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Social Media Hype Free Media 100

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Social Web], and Web 3.0 [The

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Social Media Free Media Hype 100

Nonprofit Tech for Good

FEBRUARY 1, 2011

YouTube: youtube.com/nationalwildlife. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? I join as many social media sites as I can and try to spend time learning each community so I can offer advice to others on how to engage with them.

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Social Media National Interview Examples 190

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 100

Social Media Communication Media Online 100

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr?

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Social Media Media Social St. Louis 100

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. YouTube: youtube.com/thetaprootfoundation. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? Please summarize your ROI.

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Social Media Foundation Examples Media 189

Nonprofit Tech for Good

DECEMBER 28, 2010

YouTube: youtube.com/hsus. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Who maintains your social media campaigns? Blog: hsus.typepad.com.

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United States Social Media Interview Examples 243

NCE Social Media

MAY 4, 2012

Here’s a video of Jeff Patrick , president of Common Knowledge , being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report. Jeff goes over topics in the report such as ROI, value of a new fan/follower, commercial social networks, and resources for strategies.

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Social Network Benchmark Report Network 109

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. integration of social media, mobile-optimized donate pages, text-to-give donate pages, and the ability to donate via mobile wallets.

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Newsletter Learning Social Media Social Network 240

Nonprofit Tech for Good

APRIL 8, 2012

This 90-minute social media how-to webinar is ideal for nonprofit communications and fundraising staff. campaigns in order to maximize ROI (Return on Investment). campaigns in order to maximize ROI (Return on Investment). Related Link: Social Media for Social Good: Lessons Learned from Nonprofits in Southeast Asia.

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Asia Social Media Library Singapore 100

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Learn basic HTML.

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Social Media Media Management Social 247

Wild Apricot

MAY 22, 2009

By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? Widgets Social networking Facebook Twitter analytics social media YouTube LinkedIn. Even for nonprofits on a tight budget, there are plenty of good monitoring tools. SociafyQ is designed to do just that.(

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Social Media Analytics Track Free 108

Nonprofit Tech for Good

MAY 13, 2016

It’s true that social media is in transition. And the next Big Thing in social media Snapchat is baffling to many seasoned social media managers. And email ROI and online giving is up, up, up! By 2018, the global population of social media users is projected to grow to 2.44 social media accounts.

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Social Media Stats NGO South America 100

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. If you are managing numerous social networking profiles Monday-Friday, then you need some down time on Saturday and Sunday.

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Social Media Media Management Tips 259