The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Crunch the Numbers We really can’t talk about measuring ROI without talking about our numbers. We’ll use sharing a story in social media posts as our example.

ROI 67

ROI Storytelling Measure Story 67

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

ROI 103

ROI Social Media Media Social 103

Nonprofit Tech for Good

MARCH 13, 2013

This webinar will demonstrate how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit.

Social Media 268

Social Media Media Free Strategy 268

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. That’s a wasted use of time and resources and that’s how many nonprofits are feeling these days about Facebook.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

Social Media 246

Social Media Media Ning Social 246

.orgSource

APRIL 1, 2024

Entrepreneur, Social Media Today, Adweek, and Adage are a few of the resources on my radar. Social Media Today estimated that this year, consumers will watch 1 million videos per second. Feature them on social media, and in podcasts, testimonials, and blog posts. Break out of the association bubble.

Trend 221

Trend Influence Taxonomy Associations 221

Kindful

AUGUST 12, 2021

If you don’t have a high return on your investment, you’re likely wasting your valuable time and resources. And if you don’t measure your ROI, you’ll never know if you’re actually making money or if you’d be better off focusing on more lucrative and less time-consuming strategies. . Attendee engagement on social media .

ROI 62

ROI Evaluation Measure Money 62

Nonprofit Tech for Good

JULY 9, 2012

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible.

Social Media 273

Social Media Management Media Social 273

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

Social Media 223

Social Media Media Avatar Organization 223

Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites.

Social Media 209

Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

FEBRUARY 1, 2011

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? I join as many social media sites as I can and try to spend time learning each community so I can offer advice to others on how to engage with them. Please summarize your ROI.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

APRIL 20, 2013

This webinar demonstrates how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. Charles via LinkedIn.

Social Media 182

Social Media Strategy Media NPO 182

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Sprout Social.

Social Media 119

Social Media Channel Difference Media 119

Nonprofit Tech for Good

NOVEMBER 21, 2010

Title: Social Media Manager. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns?

Cancer 223

Cancer Los Angeles Social Media Action 223

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Please summarize your ROI.

Social Media 261

Social Media Interview Examples Media 261

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector.

Social Media 248

Social Media Media Management Social 248

Robert Weiner

JUNE 3, 2010

Yesterday I spoke on a fundraising panel at Compasspoint's Silicon Valley/Peninsula Nonprofit Forum and mentioned a variety of resources. Social Media. My own resources page: [link] It includes links to articles like: Should Your Organization Use Social Networking Sites? The ROI of Social Media.

Resource 138

Resource eBook Social Media ROI 138

Nonprofit Tech for Good

DECEMBER 5, 2010

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What social media tools are you currently utilizing? Who maintains your social media campaigns? Please summarize your ROI.

Social Media 216

Social Media International Interview Examples 216

Pamela Grow

JUNE 28, 2023

Are you tired of feeling like a wee fish in the vast ocean of social media? According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie! billion by 2025.

email 52

email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. This week's theme is social media ROI.

ROI 78

ROI Social Media Metrics Conference 78

Nonprofit Tech for Good

DECEMBER 28, 2010

What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Who maintains your social media campaigns? Please summarize your ROI.

United States 244

United States Social Media Interview Examples 244

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing?

Social Media 189

Social Media Foundation Examples Media 189

Nonprofit Tech for Good

MARCH 11, 2022

Compared with traditional fundraisers, it requires less money and resources. Participants promote their involvement (and ask for donations) through social media. It’s a low-investment, high-ROI way to freshen up existing fundraisers, introduce new options to your donor base, and reach (or exceed) fundraising goals.

Fundraising 322

Fundraising Cancer Raise Nonprofit 322

Amy Sample Ward

FEBRUARY 26, 2012

Fenton just released a terrific guide book focused on actionable metrics: “See, Say, Feel, Do: Social Media Metrics that Matter” It is tempting to imagine social media as its own communications island where Twitter Follower counts are valuable currency that can be exchanged for internal high-fives.

Metrics 227

Metrics Social Media Media Social 227

Care2

MAY 27, 2009

Social media is a hot topic these days. While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

ROI 59

ROI Social Media Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

Council on Foundations ROI Panel. I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI. Slightly more mature practice for measuring business results vs social impact. But as Kathy pointed, “The thing is, social media is not a grantmaking strategy.

Social Media 99

Social Media ROI Media Conference 99

Amy Sample Ward

AUGUST 18, 2009

Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. These 5 Steps are intended to help you create a successful social media strategy, but as you will see, they focus on your organization’s overall strategy!

Social Media 190

Social Media Strategy Media Social 190

.orgSource

AUGUST 28, 2023

So how do you begin to tap this new resource? Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. A social media following doesn’t guarantee that exclusive pedigree. Thought leadership is a strategy that seems tailor-made for associations.

YouTube 221

YouTube Industry Leadership Podcast 221

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Be sure to focus in on the problems you plan to address with your social media strategies (we all want to change the world, but that’s not a specific).

ROI 135

ROI Case Study Metrics Student 135

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

Engage Media's Theory of Change. I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. Why Use A Theory of Change.

Social Media 101

Social Media Change Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

The other day, Matt Sharp shared this link to a social media policy generator called the Social Media Policy Tool. Here's the social media policy I created for Beth's Blog. The process around policy - that is the discussion, buy-in, and education - is so critical for effective use of social media.

Policy 100

Policy Social Media Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2009

I just finished my session on ROI as part of the Online Nonprofit Technology Conference - a two-day virtual conference. I presented on ROI and Nonprofit Technology. But the real learning came from a couple of ROI cliff hangers. Paul has to use ROI techniques to help the organization make the best decision.

ROI 85

ROI Slides NTEN Reflection 85

Care2

OCTOBER 12, 2009

Everyone has an opinion about social media and the value it adds nonprofits. Your Executive Director wants you have it, and how can you tell a funder you don’t have a social media presence. But, does social media have the same value for all organizations?

ROI 52

ROI Social Media Measure Media 52

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Segment your audience. Don’t worry, it doesn’t need to be complicated.

Gift 207

Gift Consultant Audience email 207

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. Just like monetary capital, social capital can be built up, spent, saved up, invested. Measure THIS! What people are up to now.

ROI 50

ROI Social Media Measure Media 50

sgEngage

MARCH 15, 2024

Inputs : The resources—financial and non-financial, human, and material—used to conduct an activity. Without a clear understanding and representation of your outcomes, it can be hard to secure funding or make improvements to better serve your community. There are three “results” categories producing data points that can be measured.

Measure 88

Measure Help Analysis Metrics 88

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. How do you analyze your social media data? Many nonprofit social media managers shared tips and advice.

Summary 94

Summary Social Media Measure Media 94