Amy Sample Ward

SEPTEMBER 20, 2013

Why are you measuring or tracking something that you can’t (or don’t want to) impact? When looking at all of your various metrics, be sure that you are measuring things you want to impact and that you are focused on the data points you can and will change. Is data helpful if you can’t change it?

Metrics 158

Metrics Impact Change NTEN 158

Amy Sample Ward

FEBRUARY 29, 2012

We should approach offline action as one of many channels available to us to reach our mission. We should expand that view and definition of multi-channel to include offline action and mobile messaging/text. For many organizations and groups, the offline actions are most critical and yet most often forgotten.

Community 179

Community Organization Online Netsquared 179

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1.

ROI 51

ROI Social Media Measure Metrics 51

Amy Sample Ward

MARCH 1, 2012

Components included video tutorials, suggested calendars of activity, sample materials, frequently asked questions, logos, and a Twibbon for Facebook and Twitter use. From my experience participating in training events and courses as a speaker and trainer, I see much better results when coupling online and offline learning and resources.

Community 158

Community Giving Washington Arlington 158

Connection Cafe

MARCH 30, 2021

A Sampling of the Data from the Blackbaud Peer-to-Peer Fundraising Study. It also points to the accelerated shift in funds from offline to online. You’ll also find: Analysis and breakdowns of each P2P category to see how your specific campaign measures up. Online Registrations by Month. Online Fundraising Averages.

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Amy Sample Ward

JANUARY 20, 2011

View more presentations from Amy Sample Ward. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it.

Metrics 219

Metrics Community Map Template 219

Amy Sample Ward

JUNE 3, 2010

I’ve had experience organizing communities offline in local communities, and organizing community online – but the kind of organizing that inspires me the most is combining online and offline. What metrics are valuable in measuring success of social media tools for organizing? How to Participate.

Local 145

Local Community Organization Netsquared 145

Amy Sample Ward

APRIL 28, 2011

Some of the past chats have discussed strategy, philosophy, and best practices, but this time we were all excited to share our tips and tricks for measurement, goal-setting, and specific tools to help us do it all! The April Community Builder chat zeroed in on data and tools. Get the full archive here! Hope to have you join us in April!

Community 111

Community Offline Linkedin YouTube 111

Amy Sample Ward

NOVEMBER 16, 2009

This is a guest post from Amy Sample Ward, NetSquared’s Global Community Development Manager.&#. There are many who approach the online landscape with very different views than their offline business decisions. to which New York Times reporter Stephanie Strom tweeted back “No kidding.”.

Myspace 108

Myspace Causes Philanthropy Offline 108

Amy Sample Ward

MARCH 2, 2009

Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth. So, how do we measure those items? We can measure how many people are reading the blog and sharing the information across the web.

ROI 135

ROI Case Study Metrics Student 135

Tech Soup

APRIL 1, 2013

Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign. by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. by Roger M.

Ideas 55

Ideas Fundraising Effective Blackbaud 55

NTEN

NOVEMBER 1, 2010

Amy Sample Ward, Community Development Manager, TechSoup Global. There are companies and tools that offer "solutions" for tracking, measuring, and even "engaging" with your community online. Tags: amy sample ward NPTech NTEN Program. So, I thought I'd take the time to document my recommended processes here!

Map 75

Map Content Community Chart 75

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Pay attention to the “change&# in weekly numbers and measure it against activities or messages you were pushing that week. View more presentations from womenwhotech.

Tools 162

Tools Tech Map RSS 162

Amy Sample Ward

APRIL 27, 2009

what things need to be measured. Think about which things you really need to track and measure those, not everything you could possibly track. Nonprofit staff are so overwhelmed, how many groups have someone to measure social media? Are there ways of catching offline datapoints? obama reach vs local reach.

Social Media 102

Social Media Map Strategy Media 102

Amy Sample Ward

MARCH 2, 2011

“Is it even possible to measure online influence, divorced from offline influence?&# As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results.

Web 123

Web Plugin Influence Award 123

Amy Sample Ward

MAY 14, 2009

Moderator: Amy Sample Ward, NetSquared. View more presentations from Amy Sample ward. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. We are all after real world changes, so how do we measure our use of these tools on real world impact?

Tools 100

Tools Tech Map Case Study 100

Tech Soup

JUNE 12, 2013

Our organizers hold monthly offline events for anyone interested in the connection of technology and social impact. Toronto, Canada: Measuring & Engaging your Email List. Burlington, VT: Social Change Anytime Everywhere with Amy Sample Ward. What is NetSquared Local? Vancouver, Canada: Using Video to Tell Your Stories.

Netsquared 47

Netsquared Guatemala Ecuador New Zealand 47

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2008

Amy Sample Ward contributed a workshop group exercise based on Forrester's POST method. Step 4: Go Offline. Step 5: Measure Success. We created a worksheet with more detailed questions adapted and remixed from CCTV's wiki. I like the framework that How To Develop a Social Media Plan by Mashable presents. Set rules of engagement.

Social Media 65

Social Media Develop Media Remix 65

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2008

It focuses on relationship building -- very important to any fundraising success -- both online and offline - and regardless of tools. Hard to measure, may not reap immediate returns. When will relationship begin online and enhance offline activism on Facebook? Relationship Building Is King. t expect them to come to you.

Relationship 50

Relationship Cancer Fundraising Offline 50

Amy Sample Ward

JUNE 6, 2011

View more presentations from Amy Sample Ward. What do you measure every day, week, month, year? Positive reinforcement is one of the best leadership development practices you can build into your movement, whether it’s online or offline, on a facebook page, newsletter, annual fundraiser or neighborhood events. What is a movement?

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

You know those bags tattooed with the sponsors' logos and filled with stickers, t-shirts, coupons, samples, and other goodies. Measurement is the major theme as the sector grows up. is about building a bridge between two-way online communication and offline actions and impact. Ann Wizer, XSProject Founder.

Social 88

Social Kiva Artist Sample 88

Amy Sample Ward

FEBRUARY 19, 2011

And finally, measuring impact as it reflects back on the priorities for responders as well as those working to engage the rest of the world in targeted support. We interact with our friends and colleagues in real time on and offline — either in the office or out at coffee, on Twitter or social networks. What’s Next?

Disaster 206

Disaster Social Media Haiti Media 206

Amy Sample Ward

DECEMBER 6, 2009

If you’ve set up any social media experiments of your own, either representing yourself or the organization, measure your work and the success to share back (how has using those tools increased volunteers, grown your email list, saved you time on promotion, etc.).

Social Media 105

Social Media Interaction Government Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. You'll also need to search on keywords or phrases that might uncover a client need or perception. To figure out your keywords, do a little brainstorming offline and then maybe use some online keyword tools.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Care2

MAY 15, 2009

WomenWhoTech: Tools Galore View more presentations from Amy Sample ward. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. We are all after real world changes, so how do we measure our use of these tools on real world impact?

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2013

Set Clear and Measurable Goals. The Giving Day Playbook offers some specific examples and templates for setting measureable goals for your participation. Engage Online and Excite Offline. Organizations are most effective in participating in Giving Days when they engage online and excite people offline with events and activities.

Campaign 107

Campaign Template Miami Foundation 107

Amy Sample Ward

FEBRUARY 24, 2011

The magical kingdom in which offline and online worked together, where strategies that were proven in one place were re-imagined in new ones. In the social paradigm, we recognize the need for both online and offline to be part of our work. View more presentations from Amy Sample Ward. Thus, we entered the social period.

Slides 213

Slides Nptech Digital Case Study 213

Care2

JULY 15, 2013

Next generation loyalty platforms have made it easy for brands to reward consumers for engaging online and offline through any channel: web, social, mobile, retail, and now email. Amy Sample Ward, CEO of NTEN. Multi-Channel Loyalty Programs: Increasing Customer Engagement and Frequency July 16, 2013. Webinar, 1pm EST. Cost: Free.

DC 62

DC Washington Atlanta Celebrate 62

Bloomerang

AUGUST 21, 2021

It might be a little tight because we’ve got a lot of good stuff to share with you, but ask questions anyway because we might be able to get to your question offline as well. Here’s something on Alex’s Lemonade Stand where they share sample language that donors can share with their attorney.

Video 129

Video Giving Gift Donor 129

Bloomerang

DECEMBER 10, 2021

So nine, “How will you measure results?” And like you heard a couple times, I’m going to be sending out all those resources that Andy mentioned, that handout, the checklist, the sample questions. Andy and Harvey, are you cool taking questions maybe offline, online? Most people think of numbers.

Money 104

Money Question Raise Video 104