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No, Your Direct Mail Campaign Isn’t Relational Mid-level Fundraising

NonProfit PRO

There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.

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Major Gift Relationship Doesn’t Count

NonProfit PRO

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work? Contact Us!

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. As you increase your organization’s presence across various platforms, you should present your brand as a unified front to build credibility and nurture donor relationships.

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3 Ways to Manage & Grow Major Donor Relationships

Nonprofit Tech for Good

With Mail Merge functionality, you can store templated letters for both charitable sponsors and donors, so you can access them from anywhere. Having this information available at a glance keeps everyone on your staff aware of the status of your organization’s relationships with wealthy constituents at any given time.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Build relationships — especially when rapid response needs come up.