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The Power of the Email Address

TechImpact

Integrate with offline campaigns. You’ve been told over and over about the importance of nonprofit social media marketing, but measuring ROI can be difficult. Here, your ROI is easily measured with the all important email address. Facebook has a built-in email capture widget that, when turned on, can bay dividends.

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Social Media ennui

Zen and the Art of Nonprofit Technology

I’m tired of reading and hearing about about social media and nonprofits, and I’m annoyed that social media is taking up so much of the air space in the #nptech world. In other words, I don’t avoid social media, I use it a lot, and I actively facilitate my clients use of social media integration with their web presence. (

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Why Continued Training Is Necessary For CRM Success

TechImpact

It’s sophisticated, and perhaps most importantly, it’s integral to the effectiveness of our nonprofit and its fundraising efforts when appropriately implemented. Fundraising General Tech CRM data database donation donors fundraising Mobile Fundraising nonprofit nonprofit technology npTech'

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Survey Says: We're Not Paying Attention to ROI

NTEN

Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers.

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NpTech Summary: Advocacy 2.0, Sketchcastes, and NpTech in Different Languages

Beth's Blog: How Nonprofits Can Use Social Media

NpTech Talk. NpTech Software. Most of the links identified have flowed through the NpTech Tag stream but nice to revisit them! Web Site Usability, Social Media Engagement and ROI. FrogLoop has a ROI calculator for social networking sites in a campaign. Ruby Sinreich's Advocacy 2.0 Need some comic relief?

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NTEN Member Buzz Round-Up: This Week in NPTech

NTEN

Michelle Murrain reviews (gasp) Blackbaud 's CMS-CRM integration solutions, Raiser's Edge and NetCommunity. Those familiar with Michelle's work in the nptech sphere understand that this non-open-source tool review is rare, so go take a gander and join the discussion in the comments! Rockstar Beth Kanter presented on social media ROI.

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NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

NpTech Conversations Convio Opens Up API Jason at DIA summarizes the posts and the bigs news in the nptech field this last week - Convio Releases An Open API. See3 Blog writes about the advantages of the Convio Face App (integration with organization's Convio database) and the limitations (can only run one Facebook app at time).

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