Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

1: Social media must be integrated with internet communications or program strategy. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. 6: Use social media to close the loop between online and offline action. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Social media audiences continued to grow in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Integrate your Google AdWords account with Google Analytics to see AdWords data alongside your other site analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? Does social media influence their “offline” behavior/engagement toward your organization? Animate them. How many should? Video views?

Facebook 51

Facebook Ratio Influence Social Media 51

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" A second challenge is that organizations vary greatly in how they measure this value.

Advocacy 44

Advocacy Social Media email Online 44

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" A second challenge is that organizations vary greatly in how they measure this value.

Advocacy 44

Advocacy Social Media email Online 44

Amy Sample Ward

MAY 14, 2009

Strong in deliverability and integration. Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. Link to things that can be measured.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Link to things that can be measured. Dont measure things for the sake of measurement.

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Integration on both fronts is imperative. Guest Post By Dennis McCarthy is Convio’s.

Channel 104

Channel Giving Donor Offline 104

NTEN

NOVEMBER 2, 2009

It seems like "integration" has joined "strategy," "social media" and "ROI" as part of a family of words that we all agree are important to online fundraising campaigns but everyone seems to use slightly differently. Keep on integrating. You can read all the details here. ] .

Case Study 62

Case Study Integration Campaign Studies 62

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit?

Mail 34

Mail Social Media Online Advocacy 34

CauseVox

JUNE 1, 2021

Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. This metric should reflect both online and offline donations, ideally, as close to real-time as possible. This is the true measure of success that ties tangible impact back to individual donations. Impact Created.

Websites 52

Websites Fundraising Site Create 52

Qgiv

JULY 21, 2022

And one of the best ways to do that is through integrated, consistent messaging across all channels – online and offline. Based on the goal of your campaigns, a variety of strategies can be used to create an integrated, layered, strategic approach. Remember, it’s not always about the ROI.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Nonprofit Tech for Good

NOVEMBER 15, 2009

When they should be integrating their social media campaigns into their primary communications and development plans, they still tend separate social media from traditional media and marketing. 3) The vast majority of nonprofits don’t know how to monitor or measure ROI [Return on Investment]. Monitor your website traffic.

ROI 211

ROI Social Media Measure Myspace 211