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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. It will use that model to find 50,000 people who are similar to the first 50. But if you start by testing more images, and more that are significantly different, you’ll be pleasantly surprised with the results. .

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Community Technology Alliance: Helping Address Homelessness with Mobile Technology

Tech Soup

This San Jose, CA-based organization provides technology and services to agencies that work directly with the homeless in their community. Recently, CTA conducted a study on mobile use by the homeless population of Santa Clara County (where CTA is located). An Opportunity to Learn. What CTA Uncovered.

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Nonprofits can become more resilient by spending more on fundraising and admin ? new research

Pamela Grow

Brittany Murray/MediaNews Group/Long Beach Press-Telegram via Getty Images Telesilla Kotsi , The Ohio State University and Alfonso J. Pedraza Martinez , University of Notre Dame Most food banks, homeless shelters and other social services nonprofits constantly face hard decisions about how to use their limited funds.

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TechSoup Honors Unsung Heroes

Tech Soup

As a global organization, Habitat has developed a model. Founded in 1999, Corazon Ministries is a faith-based charity that operates in the heart of downtown San Antonio, serving its homeless and marginalized neighbors. Many describe homelessness as being voiceless and invisible. Image 1: Habitat for Humanity of Monroe County.

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A Sense of Community: The Benefits of the Business-Non-Profit Partnership

Byte Technology

Consider this: what about looking at the standard for-profit business model from a non-profit standpoint? How many times have you seen a local shop serving as a drop-off point for donations to a homeless shelter or food bank? Or donating a percentage of their sales to a local charity? It’s great for you and it’s great for them.

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TechSoup Global at National Day of Civic Hacking

Tech Soup

Open source champion Brian Behlendorf spoke at the event, encouraging the hackers to focus on finding an interesting problem to solve rather than worrying about building a sustainable model. Another interesting concept was a mobile tech shop for homeless shelters. Image 1: National Day of Civic Hacking, IntelFreePress.

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A Hearty Congratulations to TechSoup Members Winning Google Impact Challenge Awards

Tech Soup

It is also developing a scalable model and toolkit for other communities to do the same work. GLIDE is a faith-based homeless services program in San Francisco that supplies hot meals, violence prevention, and education services in one of worst neighborhoods. Images: courtesy of all the organizations listed.