Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test
Nonprofit Tech for Good
MARCH 17, 2020
Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. It will use that model to find 50,000 people who are similar to the first 50. But if you start by testing more images, and more that are significantly different, you’ll be pleasantly surprised with the results. .
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