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3 Tech Hints for Stronger Peer-to-Peer Campaigns

Achieve

recommends a few key metrics that most nonprofits can benefit from tracking during their peer-to-peer campaigns: . The first metric can indicate if there is a particular time of year in which your campaigns are more effective at driving donations. . You should collect the data relevant to your nonprofit’s growth and campaign goals.

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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Determine your objectives.

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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

It’s the amount of money you expect a donor to contribute over the course of their life with you, and it’s an important metric to keep track of because it helps you understand how to keep your donors engaged and how to get them to give more. ” TIP: How do you Calculate Donor Retention Rate?

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

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Google Ad Grants 101: What You Need to Know

Neon CRM

If you’re in the United States, you need to be: A registered 501(c)(3) nonprofit organization in an eligible country (Hint: If you’re in the U.S. You’ll need to maintain a minimum click-through rate (CTR) ; for example—Google wants to ensure you’re spending your credits on ads that work.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. 416% Engagement Rate . See what I mean about engagement rate being more significant than followers?! billion monthly active users. *.

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Animal Fundraising: 4 Top Ideas for Your Organization

Get Fully Funded

We’ve hinted at this above, but it’s important to state the importance of multi-channel communication outright. Track your fundraising metrics, including outreach response rate, donations received, and supporter retention. If you don’t implement best practices, your fundraiser is likely to struggle.

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