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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

JULY 22, 2013

Percentage of new vs. returning users (hint: more returning visitors = higher loyalty). People who leave the site (bounce rate). Additionally, after the design is complete, we try to revisit the Analytics data and do some comparison to measure how successful the project was. Overall site visits. Time spent on the site.

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Analytics Design Research Process 37
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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

JANUARY 23, 2023

Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Like we mentioned, anyone can apply.

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Grant Google Guide Nonprofit 52
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