Pamela Grow

OCTOBER 30, 2023

Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Determine your objectives.

Analytics 52

Analytics Data Giving Metrics 52

Neon CRM

NOVEMBER 8, 2023

If you’re unfamiliar with the term, Google Ads is the platform that displays ads on Google’s search results pages and other websites. If you’re in the United States, you need to be: A registered 501(c)(3) nonprofit organization in an eligible country (Hint: If you’re in the U.S. What Can I Do With Google Ad Grants?

Grant 52

Grant Google Track Guidelines 52

Greater Giving

DECEMBER 12, 2022

It’s the amount of money you expect a donor to contribute over the course of their life with you, and it’s an important metric to keep track of because it helps you understand how to keep your donors engaged and how to get them to give more. ” TIP: How do you Calculate Donor Retention Rate?

Retention 91

Retention Donor Support Giving 91

Achieve

JULY 2, 2019

Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. 416% Engagement Rate . See what I mean about engagement rate being more significant than followers?! billion monthly active users. *.

Social Media 52

Social Media Media Hints Social 52

Get Fully Funded

JULY 6, 2022

For best results, couple your chosen idea with the following animal fundraising tips: Communicate across multiple channels. We’ve hinted at this above, but it’s important to state the importance of multi-channel communication outright. Wrapping Up: Three Easy Tips for Animal Fundraising Don’t stop at the idea stage!

Ideas 52

Ideas Organization Fundraising Classes 52

Connection Cafe

OCTOBER 23, 2015

I love exploring the detail of fundraising campaign results. Open rates, click throughs, conversions, which constituents did what, who gave for the first time, who gave again….the Many orgs are seeing positive growth in email conversion rates. Ok, I admit it— I’m a data dork. the list goes on and on.

Benchmark 20

Benchmark Report Online Hints 20

BoardAssist

MAY 10, 2016

Educating their leadership and board members in this important new metric. Look at Giving Tuesday’s results: Blackbaud reported that 17% of gifts it processed came from mobile devices. The rate peaked at 10pm when 42% came in from smartphones and tablets. Over and over, donors are looking for performance metrics.

Trend 40

Trend Fundraising Philanthropy Social Media 40