article thumbnail

Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Search Engine Optimization. You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months. But you can change that.

Action 267
article thumbnail

6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

St. Louis 253
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mobile-Friendly Searching: Getting Your Non-Profit’s Website Up to Speed

Byte Technology

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” However, if you’re at all concerned as to how Google’s new search algorithm will affect your website’s ranking, there are some very simple things you can do to quell your fears.

Search 100
article thumbnail

Playing it Safe: Why Encryption Makes Sense for Your Site

Byte Technology

From Target to Home Depot, Chase to eBay, Living Social to Zappos, virtually every big-business entity has been the victim of some sort of malicious incursion into their site, resulting in serious data breaches that have put consumers most personal data at risk. However, each of these misconceptions can be generally debunked.

Site 100
article thumbnail

3 SEO Strategies To Increase Your Nonprofit’s Online Reach

TechImpact

Accepting donations, tracking volunteers , and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches. Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online.

Online 268
article thumbnail

Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. It doesn’t take a lot to have a good site.

Grant 152
article thumbnail

75 Tips + Tricks to Optimize Your Google Ad Grant: Part 2

Media Cause

Make sure those links are front and center for people looking for your organization on search. Create at least one Responsive Search Ad (RSA) for each ad group and ensure to include at least two expanded text ads in that group. Use Google’s Dynamic Search Ads (DSA) as well. Encourage viewers of your ads to take action.

Google 52