Nonprofit Tech for Good

AUGUST 3, 2022

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. Let’s get started.

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NonProfit PRO

MARCH 17, 2022

Often a strategy calls for including so many offers in one direct mail fundraising appeal, so how can you include a sustainer recruitment effort as well? Earlier this week, a copywriter friend of mine asked a great question. And I’m sure many of you are struggling with this same predicament.

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Fundraising Giving Mail Question 278

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving. Set your acquisition goals and budget.

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Mail Donor Strategy Files 52

Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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NonProfit PRO

DECEMBER 11, 2023

The holidays are near and the year-end giving crunch is on. That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months. It’s that time of year again.

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M+R

MAY 31, 2022

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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NonProfit PRO

SEPTEMBER 20, 2021

I’m an avid scanner of mail samples. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms.

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Donor Giving Sample Mail 162

NonProfit PRO

SEPTEMBER 1, 2021

You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. But there’s a new opportunity for nonprofits to bring in that much-needed year-end money and promote the importance of the nonprofit sector: Giving Tuesday.

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Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

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NonProfit PRO

OCTOBER 13, 2022

Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits. Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact.

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sgEngage

NOVEMBER 20, 2023

Annual giving folk are a strange breed. But, what if you’re the kind of fundraiser who is expected to complete your annual giving program “off the side of your desk,” with no fancy agency to guide you on the latest trends, no idea what your donors really respond to, no current data segmentation strategy to contend with?

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EveryAction

OCTOBER 26, 2022

Yes, it is possible to do text-to-give campaigns, but I’m not talking about that: I’m talking about donor stewardship. Two weeks later, you get their end-of-year appeal in the mail. This represented a 67% increase in giving! Knowing their gift made an impact is what motivates your donors to give again!

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Nonprofit Tech for Good

OCTOBER 15, 2022

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.

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Qgiv

MAY 24, 2023

Knowing what inspires each generation to give to your nonprofit is important to ensuring your financial stability as an organization. Qgiv’s Generational Giving Study focuses on the information that nonprofits need for current and future fundraising. They also devote their time!

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M+R

MARCH 14, 2024

Read time: 7 minutes If you’re a professional fundraiser, every day is giving day. Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year.

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Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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Neon CRM

AUGUST 18, 2023

During the giving season —October, November, and December—supporters are gearing up to send last-minute donations. In fact, 30% of annual giving happens in December , and about 10% of all annual donations come in the last three days of the year. Why is the End-of-Year Giving Campaign So Important? But where do you start?

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Campaign Giving Tips Mail 98

Qgiv

APRIL 15, 2024

One way your donors can help you extend your impact is through legacy giving. Legacy giving is a committed donation a donor plans to leave to a nonprofit organization as part of their estate after they’ve passed away. The benefits of legacy giving For nonprofits There are quite a few benefits for nonprofits receiving legacy gifts.

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Donorbox

NOVEMBER 9, 2023

Special events play a pivotal role in capitalizing on the generous spirit of giving that flourishes during the last two months of the calendar year. Beyond end-of-year donations, giving season events offer additional value, including attracting new supporters, building mailing lists, and boosting awareness.

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Greater Giving

NOVEMBER 8, 2022

Make sure to give instructions on how they can contribute if they want to participate. Direct mail: While this may not be as popular as other forms of advertising these days, there’s still nothing quite like receiving something in snail mail. Direct mail makes its way right into someone’s hands.

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Giving Campaign Marketing Donor 52

Nonprofit Tech for Good

NOVEMBER 8, 2018

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). 20% say Instagram, and 13% say Twitter.

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Candid

NOVEMBER 14, 2023

I’ve seen first-hand how building in simple and inexpensive donor loyalty strategies makes a huge difference in year-end giving success and your nonprofits’ long-term sustainability. So, don’t wait for the year-end season of giving to be over to start prioritizing appreciation for donors’ gifts and inspiring their continued support.

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NonProfit PRO

NOVEMBER 8, 2021

Equipped with augmented donor data, your nonprofit can apply these insights to inform your Giving Tuesday and year-end segmentation. Here are six recommended segments to leverage in your upcoming campaigns, as well as specific messages you can send to each one to maximize year-end giving.

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Giving Campaign Data Donor 289

DonorPerfect

JANUARY 9, 2024

Contributed by Erica Waasdorp, President of A Direct Solution When I first started fundraising monthly, now more than 30 years ago, there were only mail and phone appeals. Face-to-face conversations had just started, and some nonprofits were putting their toes in the water with direct response TV. Now, things are quite different.

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

Candid

NOVEMBER 30, 2022

The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. There is still a lot of year-end giving to go around. 5 ways to get most out of the year-end giving season. It’s that time of year again.

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NonProfit PRO

JULY 24, 2023

GiveCentral will launch its 20 for 20 Campaign to help nonprofits increase their engagement and giving by 20% in 20 weeks beginning Q4, where the most charitable giving happens. The campaign will capitalize on giving strategies around calendar events, holidays, and social media holidays in Q4.

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Nonprofit Tech for Good

OCTOBER 27, 2019

The third edition of the Global Trends in Giving Report (the sister report to the 2019 Global NGO Technology Report ) will be published September 15, 2020 , and for the first time, we are conducting an open call for partners worldwide. There is no personal identifiable information (name, mailing address, email, etc.). How to Apply.

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NonProfit PRO

SEPTEMBER 21, 2023

When marketers think of their email newsletters, they may be placing too much emphasis on “news” and not enough on the “letter” aspect, and Ann Handley, chief content officer at MarketingProfs, sees this as an opportunity. Here are five email newsletter makeover tips that she shared.

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Nonprofit Tech for Good

NOVEMBER 22, 2017

Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report is an annual research project that examines how donors prefer to give and engage with their favorite causes and charitable organizations. The report also explores the impact of gender, generation, and ideology upon giving and volunteerism.

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Bloomerang

JUNE 1, 2022

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. Year-end giving statistics roundup.

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