sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Files 78

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

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Retention Donor Guide Rate 85

Allegiance Group

FEBRUARY 14, 2023

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% This article provides insight and perspectives on donor acquisition strategies for direct mail. year over year. in 2016 to 19.3%

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Mail Donor Strategy Files 52

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Raise Guide Relationship 98

Allegiance Group

OCTOBER 3, 2022

Charitable giving increased significantly during the last two years, primarily driven by a spur of generosity triggered by the Covid pandemic and stimulus money. Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? How is retention measured?

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Retention Donor Rate Mail 52

Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. I’ve seen first-hand how building in simple and inexpensive donor loyalty strategies makes a huge difference in year-end giving success and your nonprofits’ long-term sustainability. If they don’t answer, no worries.

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Giving Retention Gift Hosting 112

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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Gift Practice Companies Benefit 93

Qgiv

AUGUST 26, 2021

Whether developing fundraising strategies, creating donor retention programs, launching humanitarian outreaches on the other side of the world, or implementing marketing and assimilation strategies to grow a local church, Darrell’s passion is to help clients achieve their goals and fulfill their mission. . What Is Donor Retention Rate?

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Retention Rate Donor Mail 59

Qgiv

APRIL 15, 2024

One way your donors can help you extend your impact is through legacy giving. Legacy gifts provide your donors an opportunity to help your organization past their own lifetime! By leaving a legacy gift to your nonprofit, your donors invest in your future and to continue supporting the work they cared about throughout their life.

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Guide Giving Gift Donor 52

Neon CRM

AUGUST 18, 2023

During the giving season —October, November, and December—supporters are gearing up to send last-minute donations. In fact, 30% of annual giving happens in December , and about 10% of all annual donations come in the last three days of the year. Why is the End-of-Year Giving Campaign So Important? But where do you start?

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Campaign Giving Tips Mail 98

Bloomerang

AUGUST 7, 2023

It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels.

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Gift Donor Time Mail 70

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 103

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. Your ability to retain donors and keep them engaged can directly impact your nonprofit for a few reasons: Retained donors can be more easily guided towards making larger gifts in the future.

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Retention Donor Online Rate 75

sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . One might argue, however, that the nonprofit is the party that benefits the most from these types of corporate giving programs?

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Gift Benefit Ratio Nonprofit 83

NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. This has a lot to do with the power behind a second donation. Send welcome kits.

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Retention Practice Donor Time 82

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

Kindful

NOVEMBER 19, 2021

Thanking donors is a common best practice , but thanking volunteers is just as important for retention, appreciation, and morale. . You can even share their stories in your annual report or direct mail communications. . Sending each volunteer a certificate with their name on it gives them something they can display and be proud of.

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Volunteer Giving Gift Phone 125

Bloomerang

AUGUST 30, 2021

Giving 2020 facts that may surprise you. Giving during the pandemic and recession did not go down; it increased, albeit modestly. Giving USA 2021 , produced by Giving USA Foundation and Indiana University Lilly Family School of Philanthropy , reports total giving grew 5.1% Giving by foundations jumped 17% (15.6%

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Donor Giving Retention Gift 99

NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Unless you can convert them to offline (that’s right, OFFLINE) giving channels. Leave the donor feeling satisfied that his or her gift made a real difference. Download Now!

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Technique Retention Donor Online 201

Candid

NOVEMBER 30, 2022

The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. There is still a lot of year-end giving to go around. 5 ways to get most out of the year-end giving season. It’s that time of year again.

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Tips Giving Fundraising Profile 119

Top Nonprofits

OCTOBER 27, 2021

Why Monthly Giving is Easy! By Erica Waasdorp, President, A Direct Solution and author of Monthly Giving. The Sleeping Giant and NEW: Monthly Giving Made Easy. Mind you, she had only heard me speak once before with a different monthly giving focus. It’s a quick overview of why and how easy monthly giving really can be.

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Giving Massachusetts Gift Donor 110

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. Understand donors’ giving behaviors.

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Analytics Data Giving Metrics 52

Qgiv

NOVEMBER 2, 2023

The more your nonprofit has meaningful interactions with your donors, the more likely they are to give again. By automating thank-you emails and other interactions to get to your donors quicker, you can increase your donor retention rate, ultimately boosting your fundraising efforts. The best part?

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Work Fundraising Mail Integration 122

Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. People continued to give more generously than before – often referred to as a “ bump ” – and the predicted “slump” never really arrived. . Giving in the U.S.

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Trend Strategy Giving Fundraising 136

Qgiv

MAY 4, 2021

Though recurring giving isn’t perhaps as magical as that title sounds, it really is an incredible tool that is widely underutilized in nonprofit fundraising. Recurring, also called monthly or sustaining giving, can be a significant source of income and a reliable source for ongoing funds. Problems recurring giving solves.

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Problem Program Giving Gift 105

Robert Weiner

JANUARY 15, 2015

The original question: My organization is working on a data retention policy and wondering if others have insights to share. If it’s a record with no financial giving and no actions, is there another reason that it is in the database? Not giving? Not wanting mail? I’m a bit worried by this.

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Retention Discussion Data Donor 100

Qgiv

AUGUST 15, 2023

In the last three years, fundraisers have faced additional challenges such as the Great Resignation shaking up nonprofit teams, individual donor numbers declining, and *economic instability impacting donor giving habits. However, it may surprise and excite you that donors are prioritizing their charitable giving.

Philanthropy 52

Philanthropy Impact Report Giving 52

Bloomerang

FEBRUARY 27, 2024

Maybe they don’t remember giving to you in the first place. The minute you understand and act on this, your retention rates will rise. It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. You have a 2.2%

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Donor Rhode Island Gift Tennessee 82

Qgiv

AUGUST 18, 2023

In the last three years, fundraisers have faced additional challenges such as the Great Resignation shaking up nonprofit teams, individual donor numbers declining, and *economic instability impacting donor giving habits. <![endif]--> However, it may surprise and excite you that donors are prioritizing their charitable giving.

Philanthropy 52

Philanthropy Impact Report Giving 52

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. This can be easily done at a low-cost through any domain registrar.

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Practice Online Fundraising Nonprofit 339

The Modern Nonprofit

MARCH 26, 2024

This includes an optimized website that’s mobile-friendly and easy to navigate, strategic use of search engine optimization (SEO) to increase visibility during times of high public interest, and an established monthly giving program to facilitate the transition from one-time to recurring donations.

Support 52

Support Donor Community Retention 52

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Send a series of automated email thank yous—starting with the one sent immediately after a donor makes a gift online—expressing thanks and encouraging engagement. “

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Feeds San Antonio Donor America 83

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

Mail 52

Mail Integration Digital Strategy 52

Bloomerang

NOVEMBER 13, 2023

If you aren’t segmenting, these four unique recipients would all get the same exact appeal: Can you imagine making a gift and then immediately receiving another ask? While your appeal is, at its core, the same message for all donors, some of the copy in your appeal should be personalized and specific to their giving behavior.

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Idaho Personal Money Raise 100

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Its most immediate benefit is that it gives you real-time lists of the individuals who are most likely to take action on your next appeal or stewardship message. AI for Nonprofits in Action.

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Course Fundraising Analysis Mail 130

Bloomerang

MAY 19, 2023

We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. You’ll want to be clear that this is optional because you don’t want to depress gift completion. We do ask on the remit, but often it’s left blank.

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Phone Donor Mail Charity 76

Bloomerang

NOVEMBER 16, 2023

Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging. However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. What is the difference between text-to-give and text-to-donate? What kinds of organizations use text-to-give?

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Mobile Guide Giving Fundraising 56