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Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

Nonprofit Tech for Good

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Bonterra ] 33% of online donors give tribute gifts to family and friends.

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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The Secret Way To Boost Year-End Gifts

Bloomerang

Does thinking about meeting your year-end fundraising goal give you night sweats? What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Give them all the credit. Be personal—there’s no “Dear friend” allowed here. I want you to know the impact of your gift this year.

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Example Phone Scripts to Use When Asking for End-of-Year Gifts for Your Nonprofit

Bloomerang

To make the most of this end-of-year giving season , I recommend taking the time to do a simple and inexpensive task that will inspire donors to be even more generous: calling them. . Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . But wait—a couple of days later, your phone rings.

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Text donor love to boost your end-of-year giving

EveryAction

Is there something you can do now to influence their end of year gift? It is the 21st-century version of a phone call. Yes, it is possible to do text-to-give campaigns, but I’m not talking about that: I’m talking about donor stewardship. They tell you how your gift made a difference. Think you’ll make a gift?

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[ASK AN EXPERT] What is the Best Way to Acquire Donor Phone Numbers?

Bloomerang

Dear Charity Clairity, Do you have any tips for acquiring phone numbers? We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. Dear Call Me Maybe, You’re certainly on the right track wanting to make phone calls to donors.

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