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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. Once they find you and are engaged, you can teach them your language. Making it easy for donors to find our website is crucial to fundraising. Use keywords in image titles. Do this for any image, PDF or video you upload.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach? billion by 2025. It depends.

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6 Key Tips to Optimize Your Nonprofit Donation Page

Classy

Clearly state what you’re asking of them by simplifying your language and sticking to just one specific call to action. . Explicitly state if you want each person to donate, fundraise, purchase a ticket, or show support for your organization in another way. Get Your Free Fundraising Campaign Checklists.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Write less lengthy copy and better headlines. Metrics show that images on social media platforms perform 300 percent better.

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The Beginner’s Guide to Writing the Perfect Fundraising Letter

Get Fully Funded

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Take a look: So, what does it take to get your fundraising letter right so you can raise thousands through the mail, even if this is your first mailing or if your last letter was a total flop?

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

Think of SEO as the language used by search engines to communicate with your website. One nonprofit used online channels to surpass their year-end fundraising goals. Image Alt Tag. As it turns out, relevant images get 94% more views than content without images. Add your keyword to an image alt tag.