Fundraising Gift Headline Mail 
Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
Get Fully Funded
NOVEMBER 2, 2021
It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . If it’s done well, you’ll get a gift. Your fundraising landing page is a perfect opportunity to make a strong connection with your donor. Here’s our mailing address if you want to send a check. Blah, blah, blah.”.
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BoardAssist
DECEMBER 15, 2014
Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Guaranteed!
NetWits
NOVEMBER 29, 2011
While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Including last year’s gift amount. Maybe a hat or pair of gloves? It usually doesn’t work out so well.
NonProfit Hub
FEBRUARY 11, 2021
One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. After a donor has given a first-time gift, here are some ways to keep them engaged and encourage another gift.
Nonprofits Source
APRIL 19, 2017
I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.
Bloomerang
OCTOBER 4, 2021
The fundamentals of a fundraising appeal. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support.
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