Nonprofit Tech for Good

APRIL 24, 2010

This very long post has been a long-time coming for so many reasons. At a training last week with a lot of long-time Facebook Admins in the room, I saw much head-nodding and eyes rolling. I think the time has come for nonprofits to examine Facebook a little deeper. It’s time for them to give back.

ROI 248

ROI Integration Question Facebook 248

Nonprofit Tech for Good

DECEMBER 5, 2010

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. Who maintains your social media campaigns? Are they paid, full-time, part-time? Are you tracking Return on Investment (ROI), and how?

Social Media 216

Social Media International Interview Examples 216

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

FEBRUARY 1, 2011

I join as many social media sites as I can and try to spend time learning each community so I can offer advice to others on how to engage with them. There are definitely tools that I spend less time with, but that’s because I may not have found our audiences very active on them or I may just be spending time on other sites.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

DECEMBER 20, 2010

Who maintains your social media campaigns? Are they paid, full-time, part-time? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. There’s potential there.

Social Media 189

Social Media Foundation Examples Media 189

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Thanks to blogging, my e-newsletter list tripled in size in half the time.

Newsletter 255

Newsletter Social Media Build Media 255

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

ROI 59

ROI Social Media Media Social 59

Nonprofit Tech for Good

MARCH 9, 2011

If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. Community building on Facebook and other social networking sites is an art and finding your Facebook voice takes time and experimentation.

Voice 271

Voice Facebook Org Beginner 271

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media.

ROI 66

ROI Results Community Online 66

Nonprofit Tech for Good

AUGUST 1, 2011

The rise of the Social Web in recent years has dramatically changed how your supporters consume and share your nonprofit’s blog content. Odds are, if your blog has not been redesigned in the last few years, then it’s time to consider a relaunch. A fourth must-have (if possible) is to add “ Share “ functionality.

Design 201

Design Web Widget Social 201

Nonprofit Tech for Good

JUNE 13, 2013

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. November and December are the highest months and thus you will have to compare November 2013 to November to 2014, for example, to get the full picture of your fundraising success.

Track 186

Track Mobile Media Fundraising 186

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

Social Network 61

Social Network Studies Network Social 61

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages. Do we attempt quantify them?

ROI 74

ROI Measure Ratio Benefit 74

Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Create your nonprofit’s Google+ Page.

Google 213

Google Practice gMail Avatar 213

Nonprofit Tech for Good

JANUARY 16, 2012

” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring.

Profile 257

Profile Nonprofit Twitter Social Network 257

Nonprofit Tech for Good

FEBRUARY 26, 2012

Finally, once you have either logged in to your Gmail Account or created a new one and selected the “You+” link, do not be tempted to convert your new personal Google+ Profile into brand (for example, first name “Amnesty” and last name “International”) to avoid being on Google+ personally.

Google 191

Google Practice gMail Avatar 191

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere.

ROI 50

ROI Social Media Measure Media 50

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. All that said, the following is an excerpt from Chapter 7 of my book Social Media for Social Good: A How-To Guide for Nonprofits. Some will be too busy to take the time to write, but others will happily embrace the opportunity.

Content 260

Content Ideas Nonprofit Interview 260

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. That said, the the following is an excerpt from the Social Media for Social Good: A How-To Guide for Nonprofits. Some will be too busy to take the time to write, but others will happily embrace the opportunity.

Content 237

Content Ideas Nonprofit Interview 237

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Yesterday I did one of the Chronicle's Live Chat Discussions that was billed as "How Can Charities Figure out How Much Time and Money To Invest in Social Media." The transcript is here. This is an example of how you can use social media to crowdsource your professional development and learning. Thank you Kevin!

Social Media 50

Social Media Examples Professional Learning 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

TechSoup Global was the co-sponsor and it was great to catch up with long-time colleague, Marnie Webb , Co-Ceo. I used David Hood as an example. Take for example the SFSPCA Facebook Page, a stellar example of engaging fans that David discovered for me. Effective Social Media. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

AccelEvents

SEPTEMBER 8, 2020

This type of sponsorship provides the time and space to present a well-rounded narrative as to what benefits your event will have for that audience. Sponsoring another conference, meeting, or networking event, whether it is in-person, hybrid, or virtual, is a great way to get your event brand out there and to generate brand awareness.

Virtual 95

Virtual Marketing Guide Stream 95

Nonprofit Tech for Good

OCTOBER 5, 2011

To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. Be tactful and err on the side of subtlety, but templates are high in ROI and add to your payoff for taking the time necessary to create, promote, and manage a LinkedIn Group.

Linkedin 196

Linkedin Group Practice Management 196

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Rebecca Leaman, publisher of Get your sanity back , Wild Apricot's non-profit technology blog Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. No instant gratification — results require effort over time.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. It still requires a lot of attention, staff time, management and promotion."

Social Network 50

Social Network Nptech Tag Network 50

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Define Your Goals and Objectives.

Social Media 223

Social Media Media Avatar Organization 223

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. All that said, the following is an excerpt from Chapter 7 of my book Social Media for Social Good: A How-To Guide for Nonprofits. Some will be too busy to take the time to write, but others will happily embrace the opportunity.

Content 117

Content Ideas Nonprofit Interview 117

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't set up a presence on every social network in the world all at once. . Do research first and implement one presence at a time with specific goals and metrics.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

Photo by Terry Bain in Flickr I've been hearing a lot lately from folks who work in nonprofits asking for examples of "social media or social networking policies." There are examples (see below). But for social media to be successful, the organization has to embrace it. There needs to be discussion.

Social Media 99

Social Media Policy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Internet Retailer claims that the rules for Black Friday have changed significantly, and that many retailers are offering sneak peeks in advance on social networks to create buzz. It’s a brilliant strategy; use the fact that people love a deal to grow your base on social networks. Back to ROI. Have a great example?

Content 104

Content Facebook Strategy United States 104

Nonprofit Tech for Good

DECEMBER 3, 2020

Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Scored 10 How Much Time Does It Take To Do Social Media? The Cute Dog Theory.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2009

The book will take a look at how social media is facilitating a shift from organization to working in a more networked way. We've been working on what started out as the a chapter on Metrics and ROI. We did a riff on KD Paine SobCon ROI of Relationships in Social Media that I covered on my blog earlier this month.

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Learning Technique Metrics ROI 50