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Nonprofit Fundraising Strategy: Guide, Best Practices, & More

Qgiv

With the right email marketing software, you can send targeted appeals to specific audiences, keep donors updated on events, and track crucial metrics like open rates and click through rates. Event attendance rate: Are your events sold out or are you still searching for more attendees? And the list goes on.

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Peer-to-Peer Fundraising Best Practices: Event Marketing

Qgiv

So to gauge effectiveness look at the following metrics. Must-know metrics. Click-Through-Rate (CTR): This is a measure of the number of times those who view your ads click on the ad and get taken to your website. You want your conversion rate to be as high as possible. A lot of that information can be really confusing.

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10+ Fundraising Best Practices for Nonprofits

Qgiv

We’ve put together a handy eBook on choosing the best software for your nonprofit. In fact, a 2016 study showed that monthly recurring donors have a 90% retention rate compared to the average donor retention rate of 46%. How can you ensure you’ve found the right tools for your nonprofit?

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5 Tips to Increase Donations with the Google Ad Grant

Twenti - Digital Marketing For Nonprofits

At Twenti, we help nonprofits understand and access the grant (see our ultimate ebook guide and free eligibility check ), but what happens once you’ve got the grant? That’s why it is essential to track your conversion rates, and what people do on the landing page and your website, to understand what works and what doesn’t.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. Average click-through rate (CTR) of 3.4%. conversion rate) to donate $10.00 Result: 45% increased conversion rate. Custom Facebook Audiences. That’s it.

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The Size Of Your Housefile May be Hindering Your Email Deliverability

Connection Cafe

The growth could be attributed to event donors, targeted acquisition campaigns, and/ or email appends, which are all good, but when an email file size is viewed as a standalone metric you’re not getting the full picture of the housefile health as each source has unique characteristics. But there’s a rub. Simply, it’s quality over quantity.

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What Can Our Past Tell Us About Our Future?

Connection Cafe

In my chapter of the new Blackbaud ebook, Drab to Fab: Peer-to-Peer Event Makeover , I explore the important “clues” to look for in your “archaeological” data. Individual participant and team captain retention rates. Fundraising performance metrics. When we dug into the event metrics, an interesting picture emerged.