Donor Personas: How to Identify Your Unique Donor Audience
CauseVox
MARCH 1, 2024
Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? Giving Preferences: Who prefers to give via mobile wallet, check, recurring online donation, cash, etc? Her preference is to give with her mobile wallet in as few steps as possible.
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