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How to Improve Donor Retention

Allegiance Group

But now organizations are left with one question: How can you keep donors acquired during the Covid crisis? Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization.

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Giving USA 2023 Report Insights & Solutions to Giving Decline 

Qgiv

With individuals giving the most of any group polled, this was particularly worrying because individuals make up the majority of fundraising dollars given in a year (64% of total giving in 2022). decline in gifts’ impact. International affairs nonprofits reported a 10.9% International affairs nonprofits reported a 10.9%

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6 Fresh Ideas for Your Nonprofit’s “Thank You” Landing Page

Nonprofit Tech for Good

More nonprofits are streamlining their online giving process and using more visuals to communicate their gratitude to donors. A “Thank You” landing page is the page that donors land on after their donation has been made. Add a poll asking donors what prompted them to give. Donate: Conservation International.

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Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison

Qgiv

While Baby Boomers and Generation X are the majority of donors today, Millennial and Gen Z donors will need to be stewarded for the future prosperity of your nonprofit. Giving USA ’s Special Report, “Giving by Generation: Examining the Shifts in Giving Among Donor Generations” also addresses generational giving.

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15 Lessons Learned from Donating Online to 32 Nonprofits

Nonprofit Tech for Good

International Anti-Poaching Foundation. International Fund for Animal Welfare. Twenty-seven of the 32 nonprofits (84%) included the option to make a monthly gift within their donation form. Four of the 32 nonprofits (13%) included a light box to convert one-time donors into monthly donors. The Wilderness Society.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Internalizing and externalizing an organization-wide culture of philanthropy. Is there contact information displayed should the donor want to contact you? . You are not your donors!

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5 Pros and Cons of Virtual Nonprofit Fundraising Events

Achieve

to store and manage donor data. Matching gift. to allow donors to easily look up their matching gift eligibility through their employer. Matching gift. to allow donors to easily look up their matching gift eligibility through their employer. CharityBids’ guide to virtual charity events. ,

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