Why You Need Different ‘Prices’ for Donor Asks
NonProfit PRO
AUGUST 2, 2021
In fundraising, a donor parts with money when he or she perceives that the “price” being “paid” is worth what happens when the money is used. The donor is giving a sum of money for something, and it is right for him or her. What is right for the donor as it relates the amount you propose to ask for?
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